If you’re a fashion lover living in New York, London, Paris, Milan, or anywhere in the world, you’ve probably wondered: How to get invited to fashion week? The answer can be partly answered in the article below.
1001 ways to win tickets to fashion week
Fashion weeks are always an opportunity for fashionistas around the world to look forward to and look forward to the transformations in this field. When it comes to Paris, Milan, or London, people will immediately remember the extravagant runways of global fashion houses. Besides, the cast of guests appearing in the front-row seats is also one of the topics of great interest to the public. So who and how to get tickets to attend fashion week?
Needless to say, most of the first offers will go to fashionistas such as editors, journalists, columnists, stylists, photographers, or casting directors. … They are the people who will obviously participate in events organized by the brand. In fact, they are the core faces that create the original value of each campaign.
And as usual, brand ambassadors, celebrities, and fashionistas with stylish clothes, which are the source of trends that will “roll out” the next time, will also be prioritized to appear this week. fashion festival. The relationship between VIP guests and brands is undisputed, they cooperate and help each other shine in a professional art environment.
In the 4.0 era, along with the development of social networks, more and more content creators, fashion bloggers, and influencers have proven their influence and communication level. With different forms of content transmission, they demonstrate their understanding and in-depth research in this field.
As they gradually created a position and established themselves in the fashion field, they were automatically noticed by fashion houses, established partnerships, and received invitations to fly directly to the fashion capitals. The presence of a professional figure, responsible for forecasting and explaining trends on social networks is also a way for the brand to get closer to the public and its customers through reviews, and check-ins. or vlogs. Whether you are an OG blogger like Aimee Song or a starTikTok is on the rise, the social network that can help you fulfill your fashion week dreams.
To attend a Fashion Week show, you have several options: register directly with the event producers or contact the designers directly. For example, one of the biggest manufacturers is IMG, which runs New York Fashion Week. IMG applications usually open a few weeks before the event.
Similarly, to attend the biggest fashion events in London, you must register on the official website of the British Fashion Council. To sign up, you need a verified London address. Going to Milan will require a relationship or registration at the National Chamber of Italian Fashion. For Paris Fashion Week, you must have the approval of the French Fashion Federation and have a verified address in Paris.
However, there will be thousands of applicants and only a small percentage will be accepted. Sometimes there is also a registration fee incurred. And even if your application is approved, that still doesn’t guarantee a seat for you inside the show. It simply allows you to submit your profile to the fashion brand’s communications curator for them to review your style and “media impact”.
In fact, in addition to the number of tickets for guests who bring media value, brands also favorably hold “slots” for sponsors, business partners or VIP customers. The sponsors can be mentioned as Mercedes, Amex … most of the number of tickets will be at the discretion of the fashion house.
It was revealed that even second-tier sponsors are only given a maximum of 12 tickets per week and must submit requests for certain shows. Amex regularly offers tickets to customers each season, but generally, these tickets are in the sponsor’s seats (usually in the corner) and are rare to get a chance to be at major shows.
Becoming a volunteer is also a good option. You can contact IMG, and event organizers and inquire about collaborator or volunteer positions. However, since slots are limited, this is also a relatively competitive ticket. A slightly more “roundabout” route is to sign up for a few classes at one of the prestigious fashion schools that have a campus in the city where Fashion Week is taking place. Many students were invited to help with the performances or at least come watch to gain real combat experience.
In addition, another motif that is often applied by many fashionistas is being ready to “dress up” in a unique way, posing for photos and attracting attention outside the shows. After all invited guests have taken their seats, if there is more standing space, well-dressed people may sometimes be allowed in.
There are also countless special opportunities. For example, during the Spring-Summer 2023 show, Diesel decided to give out free tickets to 3,000 lucky people via online channels with the ambition of turning fashion into a more democratic playground. Next, the festival of the Balmain fashion house – a combination of food, music, and fashion also open to the public.
Balmain Festival was started as a concert and stage for 1,500 people in 2019 and has been expanding in scale. By 2022, it has grown into an epic fashion event that can accommodate 10,000 people. A portion of the proceeds from each purchase at Balmain Festival will go directly to the Global Fund to Fight AIDS and COVID.
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