Famous businessman and music producer Pharrell Williams will “succeed” late designer Virgil Abloh as creative director at Louis Vuitton.
Pharrell Williams “successful” Virgil Abloh at Louis Vuitton
After previous speculation, on February 14, Louis Vuitton officially confirmed the appointment of Pharrell Williams as the new creative director for the brand’s menswear line.
Louis Vuitton President Pietro Beccari said: “I am delighted to welcome Pharrell. His creative vision, which goes beyond fashion, is sure to take Louis Vuitton into an exciting new chapter.”
The French luxury house also announced that the first collection of the new creative director will be introduced to the world in June, during the men’s fashion week season in Paris.
The way Pharrell Williams breaks the boundaries between art “districts” suits Louis Vuitton’s position. This succession will reinforce Louis Vuitton’s values of innovation, pioneering spirit, and entrepreneurship. The announcement date coincides with Valentine’s Day, whether accidentally or intentionally, graves around the world are eager for this sweet love affair from both sides.
Pharrell Williams is known mainly through his role as a musical artist. Born on April 5, 1973, in Virginia Beach, USA, the teenage musical prodigy grew up to be a 13-time Grammy Award winner. He later rose to fame in the music business as a producer and singer with hits including Happy and Blurred Lines. Pharrell William is also one of the judges of the music talent competition The Voice in the US.
After music, Pharrell Williams tried his hand at the cinema. He is a producer on the Oscar-nominated film, Hidden Figures (2016). Prior to that, he himself was nominated for an Academy Award for Best Original Score with Happy, written for the animated film Despicable Me 2 (2013).
When Louis Vuitton announced the selection of Pharrell Williams as the creative director of men’s fashion, many wondered what a “hands-on” music artist entering fashion would do. However, in fact, Pharrell Williams has a lot of experience with the fashion industry through hypebeast handshakes.
His first fashion project started in the 2000s, when the male artist formed a good relationship with Nigo, a Japanese street fashion master, founder of A BATHING APE, and now director. Kenzo’s creation. Together, the two founded two streetwear brands, Billionaire Boys Club and Ice Cream.
Then, in 2008, he collaborated with Louis Vuitton’s creative director at the time, Marc Jacobs. Their collab project is the Millionaire sunglasses line, a model that immediately became the brand’s best-seller, still sought after on the second-hand market for thousands of dollars.
Over the next few years, Pharrell became the first man to appear in a major Chanel advertising campaign. He performed in the Fall/Winter 2015 collection, returned for the 2017 campaign, and then collaborated with the late creative director Karl Lagerfeld to design the Chanel collection in 2019.
In addition to the high-fashion realm, Pharrell Williams has also partnered with Adidas for a more affordable line of sneakers. Looking back, Pharrell Williams has a lot of experience in the fashion field, although he himself is not a designer with a methodical roadmap. Therefore, the fact that he is targeted by Louis Vuitton for the position of creative director is not without foundation.
More importantly, Pharrell Williams has had a great influence on the art and fashion world. This is what the LVMH group always aims for when selecting creative directors. For example, the group appointed Matthew Williams as creative director of Givenchy after he achieved success with his own brand 1017 ALYX 9SM. Meanwhile, Nigo came to Kenzo after a decade of success with BAPE.
Examples of Pharrell Williams’ influence can be seen in past fashion handshakes. Most recently, in the past 2022, when he sat at the front row show Kenzo in Paris to support his friend Nigo, he wore diamond-encrusted glasses that he collaborated with the Tiffany & Co brand. perform. The appearance of Pharrell Williams was widely discussed on social networks.
With his experience in the fashion industry – especially in advertising and business operations – as well as his influence, Pharrell Williams is well-suited to the position of creative director, worthy of being the one to write. so a new chapter for the French fashion house.
More than a year after the shocking death of Virgil Abloh, Louis Vuitton has finally found an heir to the throne. Pharrell Williams is a visionary whose creative universe spans from music to art and fashion, successfully establishing himself as a global cultural icon over the past twenty years.
Experts at Credit Suisse assessed: “Pharrell Williams is an important factor, necessary to fill the void left by Virgil Abloh”. At the same time, the move to choose Pharrell Williams to succeed shows that the brand’s connection to pop culture and music will continue. More or less, but Louis Vuitton’s choice still makes the world commemorate the late Virgil Abloh. As they both have mixed careers in music and fashion, each running their own businesses and creating their own.
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