Supermodel Irina Shayk – chic and elegant in Furla's pre-fall 2023 promotion campaign

Recently in Milan, Furla announced a global multi-media advertising campaign titled: “Furla colors”, conveying subtle emotions and dynamic colors in the Pre-Fall 2023 collection.

Supermodel Irina Shayk – chic and elegant in Furla’s pre-fall 2023 promotion campaign

Through the lens of Photographers Koto Bolofo and Paolo Zambaldi, world-famous supermodel Irina Shayk captured the soul of Furla fashion house. The perfect contrast between the colors in the collection and the simplicity of the campaign along with the stillness surrounding the white geometric blocks delivered results that exceeded expectations. All in a surreal space and a vivid illustration of Furla’s passion for timeless design and architecture. Along with sharp shooting angles, Irina Shayk has made a Pre-Fall 2023 campaign full of elegance but no less joyful.

In an intimate interview with Elle, Irina Shayk had the opportunity to share more about the process of implementing the Pre-Fall 2023 campaign with Furla:

It’s really exciting to be the chosen one for the Furla PF23 campaign! Furla has always had a professional team and great ideas behind its campaigns. I feel so honored to be part of the Furla team, to be a part of the idea, and to see it come to fruition!

When I first filmed the Furla SS20 campaign, I felt the great energy of the Furla Family and knew that right after filming ended, I definitely wanted to continue this bond with the team and the brand. And when we created the PF23 campaign, I was able to relive the same great atmosphere as in the SS20 campaign!

Furla is a luxury brand for the masses with a long and rich heritage and rigorous standards of quality. I love Furla for the minimalist elegance and creativity that is evident in all their designs.

I really love the new Unica leather bag in autumn sand tones – when I wear it, I feel elegant and sophisticated. Besides, one of my favorite pieces is also the iconic Furla bag – the new futuristic Metropolis bag. It’s the pop of color and the soft three-way stretch fabric that makes it so functional, colorful, and fun!

The beauty of this Furla bag is really easy to match and it serves as an elegant accent to many of my outfits. I love being able to use this bag for everyday activities that are both convenient and still add an elegant look.

I always have a pair of sunglasses, sunscreen, moisturizer, a phone charger, and a bottle of water.

I love chic, elegant looks that are timeless and the Furla bag would be the perfect accent to pair it with this Spring.

Thank you Irina Shayk for your comments!”

The Pre-Fall 2023 collection will be available from May 1 at Furla.com, at Furla stores worldwide, and across Furla’s global network of partner retailers.