Louis Vuitton transports fashionistas into an inverted world where tiny details are magnified to enormous sizes, purposefully shuffled. It’s a far cry from the conventional notion of femininity, but it fits right in with the groundbreaking thinking of Creative Director Nicolas Ghesquière.
Louis Vuitton spring-summer 2023 the exhilarating game of exaggeration
Designer Nicolas Ghesquière and his friend artist Philippe Parreno created an installation that mimics the shape of the Monster Flower at the Louvre Museum (Paris). Placing the guests in an exaggerated flower, this collection is like a stroll into the new world of Louis Vuitton, where size and order are jumbled up. Before this novel change, Ghesquière wanted to honor the seemingly simple details that play an extremely important role, in creating the complexity of the design.
Global Ambassador Jung Ho Yeon leading the “astronaut crew” stepped out in stylish protective clothing. Perhaps NASA’s specialized suits can help people survive in space, but have not received artistic approval from Nicolas? They are heavy, envelop the whole body and hide the beauty of the body.
Why not be creative to balance both factors: aesthetics and application? Just like that, the position of the oxygen tank was moved to the sides of the shoulder, the leather drawstring on the skirt was also transformed into “akin” like a pleated skirt and the zipper was magnified to the fullest extent to fulfill the task. connecting fashion pieces.
Creative Director Nicolas Ghesquière’s sizing game is also interpreted in a Trompe L’Oiel school on leather clothing. There, the belts are stretched along the shoulders and crossed across the chest into 2D decorative details. The most expensive of Louis Vuitton’s leather are the luxurious sunken motifs, making the “second skin” on the body becomes a luxury.
Say hello to trendy nametag handbags. By enlarging the pentagonal name tag, the French fashion house has found its representation in the geometric handbag race that is about to explode next season. One of Louis Vuitton’s IT-Bag designs, the popular Twist bag retains its small size but has a “zoom in” buckle as a resounding statement.
Louis Vuitton’s history begins with leather chests. Throughout more than 200 years of development, the brand has created an illustrious fashion revolution around the world. But today, besides the mission of beautifying the trip, the French fashion house will raise its voice for women on the journey to change prejudice. Nicolas Ghesquière’s amplification of “modest” details such as zips, buttons, belts, etc., is like shining a light on a behind-the-scenes filled with “small miracles”.
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