Burgundy has long invaded the fashion world with iconic women, now it’s chosen as the color of the year 2023 with the name Viva Magenta.
Decoding viva magenta’s red charm and 4 rebellious strategies in the same style
Viva Magenta is a form of strength as Leatrice Eiseman, executive director of the Pantone Color Institute, says: “It is a bold and passionate color, full of vibrations with strong vitality. Its beauty instills optimism and a feeling of joy at a new beginning. ” Inspired by maroon red, one of the strongest and brightest dyes the world has ever known, Viva Magenta is the manifesto for the bold and rebellious spirit of fashion.
As the world went “pink” this year with the dominance of fuchsia, this dreamy color has become the “soft power” of women. On the runways of Loewe, Gucci, Jacquemus, etc., shades of burgundy, rose red and high-end designs depict the figure of a woman. Viva Magenta’s fashion season started spontaneously and silently until it was called out by Pantone.
Besides, this is also a color that reflects the innovation and transformation taking place across the globe. We have just recovered from a dark and dismal pandemic. So, once again, the rose-red Viva Magenta appears to breathe life and bright hope for a more optimistic new beginning.
There is nothing more appropriate to activate the endless appeal of Viva Magenta than menswear style. Suits, vests, trench coats, etc. are all perfect designs to enhance the look. Interweave a touch of softness in the inner layering with wool, chiffon or silk to create a flashy “twist” for the “girls run the world” image.
Nothing can limit the power of pink even if you have friends in super girly designs. Dressing up with confidence and then letting loose in soft and flowing maxi dresses is a way to pamper your feelings and body. Don’t forget a compact carry-on bag to carry trendy things on every journey.
Talking too much about feminism? So return to mother nature and welcome the most liberal fashion breezes from the nomadic style. Unleash your full creative possibilities with textures and drift your mind in bright floral color schemes. You’ll need some crochet sweaters, vintage leather boots, and lots of jewelry for this idea.
One of the most popular color schemes in 2022 is green and pink. For the 2023 version, choose Viva Magenta and turn the green tone to a higher level, this is how fashionistas capture the eye at the bustling fashion weeks. You can always do a gentle warm-up by adding color to the accessory.
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