Minji follows in the footsteps of his group members in the luxury fashion industry
Are new jeans Minji Too Young to be a Chanel ambassador?
After much speculation, Minji has officially joined Chanel as its newest brand ambassador. NewJeans members will be the face of advertising in three categories: fashion, beauty, and watches.
Compared to the sisters in the same group, Minji had the most spectacular ambassadorial debut. Chanel not only announced the appointment online but also strongly put the female idol on the cover of a Korean fashion magazine. She appeared in Chanel’s signature tweed jacket and hat. Minji also shows a fresh and pure spirit with the beauty products of the French brand.
Although only debuted for a short time, in July 2022, members of NewJeans have been continuously appointed to the position of ambassadors alongside stars with admirable fashion resources. Therefore, when it was announced that Chanel chose Minji as an ambassador, many people thought that she was not “qualified” to take on this role.
Other Chanel ambassadors from Korea currently include artist G-Dragon of BIGBANG, Jennie of BLACKPINK, and actors Kim Go Eun, and Gong Yoo… The above artists have been active in the entertainment industry for a long time and achieved many great achievements, it took many years to prove their ability and profound influence in the fashion segment to be trusted by the brand “choosing the face to send gold”. Therefore, many people question whether Minji is too young to play alongside the seniors in the Chanel representative lineup.
The female singer’s fans think that Minji’s handshake with Chanel is only sooner or later. NewJeans’ playful style when remixing Chanel’s classic outfits brings a breath of fresh air to the brand – for example when the group attended the Beauty No.1 De Chanel Garden pop-up event in Seoul. Especially when NewJeans, even though it has only been in the K-pop scene for more than 6 months, has had a strong fan base, continuously achieved success in the music industry, and quickly established a foothold in Kpop Gen 4 groups.
Minji is also not a “newbie” in the field of luxury fashion. This girl has appeared many times in clothes, bags, and accessories of French fashion houses. This move serves as a premise, revealing the official partnership between Minji and Chanel. Therefore, Chanel’s appointment of Minji NewJeans as an ambassador is not an overnight decision.
Thus, Minji is the 4th member of NewJeans to hold the role of ambassador of luxury fashion houses. The person “opening the bowl” is Hanni with the position of Gucci’s Korean regional ambassador. Next is the youngest Hyein, who shares a house with Louis Vuitton. More recently Danielle and Burberry.
As for member Haerin, he still does not have an official title with any brand. However, according to many rumored sources, Haerin has been targeted for the position of Dior’s ambassador, when the female singer often appears at the airport with items from this brand.
Up to now, NewJeans is the first Gen 4 Kpop group to be “best friends” with four global luxury brands at the same time. This shows that famous high-end brands that are difficult to select ambassadors for are gradually “falling in love” with the heat of the 5 girls.
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