After the success of the first collaborative collection launched in 2021, German fashion brand BOSS and the US National Basketball Association – NBA continue to collaborate to launch the second capsule collection.
Arousing the youthful and healthy energy of sporty style in the second capsule collection of boss and nba
The highlight throughout the new collaborative collection of BOSS and NBA is the combination of the NBA’s iconic logo with BOSS’s signature typography to create unique motifs on 11 new designs. This capsule collection includes hoodies, t-shirts, sweatshirts, joggers, jackets and many new designs with dynamic and luxurious styles in neutral colors.
The designs also feature the logos of famous NBA basketball clubs such as the Brooklyn Nets, Chicago Bulls, Golden State Warriors, Houston Rockets, Los Angeles Lakers, Miami Heat, New York Knicks and Toronto Raptors, along with two The new teams are the Boston Celtics and the Dallas Mavericks.
Accompanying the launch of the new BST x NBA collection, BOSS brings a social media campaign featuring NBA basketball star Klay Thompson and TikTok social media creators: Cole Micek and Koby Lomax. All three wore the most typical designs from the BST, expressed through many different styles. The advertising campaign for this collection was shot by photographer Philip-Daniel Ducasse under the creative direction of RanaVerse.
BOSS has left a deep impression in the field of sports fashion in recent years, especially the large-scale fashion show within the framework of Milan Fashion Week Spring Summer 2022 as well as the collection in cooperation with sports brand Russell. Athletic. The event has reached an interaction rate of up to 4 billion impressions, and is the largest event in the history of the brand on the social networking platform.
Unlike the previous time, the latest BOSS x NBA collection is also available in the European, Southeast Asian and Asia-Pacific markets, in addition to the North and South American markets. Fans can buy at BOSS stores, select NBA stores, partners as well as BOSS online sales channel. In Vietnam, products from the BOSS x NBA collection are available at the BOSS store
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