Rookie K-pop group BABYMONSTER is proving they’re ready to shake up the industry. Their latest music video, “Sheesh,” showcases a dramatic style evolution from sweet to shocking, featuring a meticulously curated goth-punk wardrobe that challenges the traditional image of a K-pop girl group.
Punk, But Make It Fashion
The “Sheesh” video features nearly 40 outfits, each amplifying the members’ new punk-inspired image. Think shredded denim, ripped tights, and heavy chains – but with a high-fashion twist that elevates the look beyond typical onstage attire. These aren’t hastily assembled outfits; they’re statements of intent. BABYMONSTER’s stylists have carefully chosen each piece to communicate a clear message: this group embraces the raw power of punk, but they’ll do it on their own terms.
Trend-Spotting: High-Tech Meets Punk Royalty
Fashion-obsessed fans are buzzing about the inclusion of liquid-metal jewelry from XTENDED iDENTITY, worn by member Ahyeon. These cutting-edge pieces feature built-in NFC tags and morphing metal details, seamlessly blending technology and rebellious fashion in a way that feels incredibly of-the-moment. This detail shows BABYMONSTER’s not just following trends; they’re embracing the future of style.
Two Sides of BABYMONSTER
Solo scenes in the video drive home the group’s new direction. Some members channel ethereal beauty in long, flowing dresses, juxtaposed against heavily spiked accessories and dramatic makeup worn by others. It’s a calculated and visually stunning exploration of both delicate femininity and raw, unfiltered power. This duality hints at the complexities within the group’s concept, offering fans a glimpse into the multi-faceted talent and personalities of each member.
Vietnamese Fashion Gets a Global Stage
One of the most exciting aspects of “Sheesh” is the inclusion of Vietnamese brand La Lune, a favorite of member Pharita. This marks a major moment for Vietnamese fashion on the K-pop stage and spotlights a growing trend: the rise of Southeast Asian designers. With K-pop’s global reach, this collaboration has the potential to introduce La Lune’s unique aesthetic to an entirely new audience.
Why It Matters
BABYMONSTER is pushing boundaries in both music and style with this release. The fashion choices in “Sheesh” signal a bold new direction for the group and position them to challenge the expectations of what a K-pop girl group can look and sound like. The attention to detail in their styling shows a level of artistic commitment not usually seen in rookie acts, and it solidifies BABYMONSTER’s status as a group worth watching both for their music and their trend-setting approach to image.
Some designs for this Summer
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