The violin melody “La Campanella” soars among the powerful beats that make Shut Down a symphony of the past and the present. BLACKPINK’s journey to shape the music and fashion personality accordingly became the main idea for the MV.
Blackpink recreates each fashion ladder during 6 years of career with mv shut down
BLACKPINK officially “released” the entire Born Pink album and the MV for the title song at 11 a.m., September 16 (Vietnam time). After the appearance of “Coco” and “Celine” in Pink Venom’s rap lyrics, Jennie continued to affirm her life full of luxury with the lyric: “Need a lesson to see the necklace, see these dresses/ We don’t” t buy it we request it” (Translation: A few rings, like some dress models, this lady requested it, not ordered it).
Not only putting on the floor a series of large and small fashion brands, but Shut Downs is also a video that reverses the group’s outstanding moments since its debut. It’s like a statement about the top fashion sense, the chic aura is already in the DNA of the four girls, whether it’s in their rookie days or when they’ve become K-pop queens.
Right from the teaser images, BLACKPINK dusted its appearance with dark gray colors, leather jackets, and graphic tees. Sparkling silver accents are the “shooting stars” in the middle of the Emo Girl outfit. The presence of luxury brands in each comeback has now become a common practice, this time Givenchy, Jean Paul Gaultier, CHANEL, Marc Jacobs, etc. However, the most unique items come from mid-range brands. quality, especially the local brand of the Golden Temple – Pony Stone.
The hit song ” DDU-DU DDU-DU ” marks the transition to BLACKPINK’s sexier, more mature image. One of Jennie’s most expensive scenes in that MV with the stone-encrusted tank has been recreated. However, with the pearl corset design of Indonesian designer Diana M Putri, J’s shape is more reminiscent of Solo.
Jisoo seems to be the member who loves DDU-DU DDU-DU the most with two cover scenes. It’s also walking in the rain but in the MV Shut Down, the lead vocalist of the Black House family “rains money” with a futuristic retro outfit from Givenchy’s Fall-Winter 2022 collection. In the second “throwback”, BLACKPINK’s eldest sister asserted her power in a zebra-patterned blazer by Dolce & Gabbana.
Both Rosé and Lisa bring DDU-DU DDU-DU to life in more street mixes. If the group’s dance machine walks the dog with baggy pants and a snakeskin coat, the Australian rose “flips the roof” in a rock n’ roll way. Since becoming the ambassador of Saint Laurent, the rock personality in Rosé has increased significantly.
Although BLACKPINK has accompanied each other and changed to become harmonious, each member’s identity is clearly depicted, fulfilling the role of creating a 1-0-2 BLACKPINK in K-pop. . Sexy-Jennie “burns the eyes” of viewers with CHANEL’s bright red outfit. Lisa’s “swag” aura blends in a more youthful look in the design of the Pony Stone brand.
The two members who take on the role of vocalists of the group have also made new strides in a fashion worthy of the title of Global Ambassador. While the main vocal Rosé “flaunts” in Balenciaga’s neon green robe, the eldest sister Jisoo plays a ” sweet sporty ” style in the Adidas off-shoulder windbreaker design.
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