Guests at the Coperni Spring/Summer 2023 show heralded that something spectacular will happen on the show. But perhaps no one expected that they were about to witness an event that went down in fashion history.
How coperni created Bella Hadid’s spray paint dress
In 2022, when a designer or brand says they’re about to experiment with something new, fans often think they’re about to enter the metaverse with their debut NFTs or collaborate with an artist. artist for a hypebeast limited edition collection. And not every show labeled “experimental” is memorable.
But when Coperni launched the Spring Summer 2023 collection, many guests were still eagerly waiting for the surprise that the brand had announced in advance. Because what Coperni brings is always viral, causing a social network storm in an unbelievable way.
At the end of the Coperni Spring Summer 2023 night, a naked Bella Hadid entered the auditorium. When the audience didn’t quite understand what was going on, a group of scientists gathered around Bella and started spraying white paint all over her body. The sprayed paint gradually turned into a dress, and one of the people used a hand to shape the shoulder of the shirt right on Bella Hadid’s body. The lower body is torn to turn into a slit dress.
Finally, Bella walked around the auditorium so the audience could get a closer look at the high-tech spray-paint dress. And many people can’t imagine having just witnessed the birth of a dress that requires no sewing, complete in just a few minutes!
The whole audience raced to record to upload this historic moment on social media. In just a few minutes, the entire scene was recorded and spread quickly throughout Instagram, Tiktok, and Twitter…
It’s no exaggeration to say that Coperni created a dress for Bella Hadid on stage! So, how did the brand do this?
To create Bella Hadid’s spray-painted dress, Coperni collaborated with Spanish scientist Manel Torres and the team at London Bioscience Innovation Centre. The paint here is actually Fabrican – a polymer solvent containing fabric fibers – invented by Mr. Manel Torres. When sprayed on a person, the polymer solvent evaporates, leaving the fibers of the fabric stuck together to form a complete film – or fabric -.
In fact, Fabricant is not a new invention. Mr. Manel Torres has been perfecting this technique since 2003. Fabricant uses a wide range of yarns, from natural fibers (wool, cotton) to semi-synthetic (viscose) and synthetic (nylon). But mainly Fabricant is used for the medical industry to make bandages, bandages …
but has not been widely applied in the fashion industry. And have never been paired with an It girl as influential in the media as Bella. Therefore, the effect of the “spraying dress” on Bella Hadid at the Coperni Spring Summer 2023 show is so surprising.
On social networks, people praised and criticized this moment. Many people compare it to the 1999 Alexander McQueen show, where model Shalom Harlow was spray-painted with a robotic arm used in car assembly (pictured below). “The idea is not new, copy Lee Alexander McQueen”. Someone immediately countered, “Alexander McQueen just sprayed color on an existing dress. This is to create a new dress.”
Many others expressed that they were not comfortable when they were sprayed with chemicals on their bodies. But according to information from Fabrican, the manufacturer says that its product is extremely health-friendly. Fabrican is safe enough that it can be sprayed directly onto the skin to form a bandage.
The manufacturer also said that: The fibers in the liquid use recycled old fabrics and can be continuously re-dissolved in the solvent, so it is completely environmentally friendly. Finally, because it is sprayed directly on the body, Fabrican can create clothes for any body shape, with no limitations on size and shape.
Choosing Fabricant as Bella Hadid’s spray-painted dress, Coperni wanted to emphasize the development of the fashion industry through innovative technology. “Coperni is named after Copernicus, a pioneering astronomer of the Renaissance because we are inspired by science, technology, creativity, and development,” said the two founders Sébastien Meyer and Arnaud Vaillant.
The two founders used this historic moment to pay tribute to the “brave women of this world, whose vitality transcends the body’s barrier, and never bows down to the old moral standards”.
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