The theory is that Raf Simons is shutting down his personal brand because of the tough market economy and spending more time on Prada
Raf Simon closes his personal brand, will he get a promotion at Prada?
Designer Raf Simons announced that after 27 years of operation, the personal brand bearing his name will officially close. Thus, the Spring Summer 2023 collection launched in London in October 2022, attended by 1000 guests including many fashion students, is the last collection of the fashion house Raf Simons. And that crowd also witnessed the brand’s final operational event.
“The Spring/Summer 2023 collection marks the end of a great 27-year journey and the final season of the Raf Simons fashion brand.
I cannot express in words how proud we are of what we have accomplished. I am forever grateful to everyone who has partnered with me, from the media to buyers, to friends and family, and to loyal fans of the brand.
Thank you for always believing in my brand and personal vision.”
It is not clear why Raf Simons decided to close the personal brand. There are many speculations.
Many people think that the reason may be related to economic problems. When the market became gloomy because of the online crisis, the Russia-Ukraine war subsided, and China continued to social distance itself because of the Zero Covid campaign… then it was important to maintain an independent brand. Not belonging to a large corporation is more difficult than ever.
Others say that Raf Simons will probably be promoted to Prada. Currently, the 54-year-old designer is holding the position of Creative Co-Director with Ms. Miuccia Prada. It is thought that Miuccia chooses Raf 2020 to replace her once she retires, as she is 73 years old this year. However, Miuccia Prada denied this rumor.
Raf Simons is recognized as one of the most influential contemporary designers globally. His fans include singer Rihanna, and actors Emma Watson and Charlize Theron.
After graduating from the Royal College of Fine Arts in Antwerp under the direction of Walter Van Beirendonck of the Antwerp 6+1 group, Raf Simons founded his personal fashion brand in 1995. The balance between street fashion style The rebellious street of youth and the maturity of minimalism made the Raf Simons brand quickly become famous. The Belgian designer also made a splash when he invited ordinary people on the street, not professional models, to show his show.
For three decades from its founding until the closure of its own brand, Raf Simons simultaneously took the helm of creative director at brands Jil Sander, Christian Dior, and Calvin Klein, before coming to Prada in April 2020. In 2017, for his achievements at Calvin Klein, he was awarded both Best Men’s Fashion Designer and Best Women’s Designer by the Council of Fashion Designers of America (CFDA). of year.
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