Based on the data published by the shopping platform Lyst and the number of searches on Google, the list of the hottest brands of the year after a series of explosive media campaigns has been determined.
Revealing the 6 most influential fashion brands in 2022
In 2022, the fashion village witnessed great success with many impressive catwalks and huge sales to achieve the goal of regaining momentum before the pandemic. From the way Valentino “dyed pink” Paris fashion week to the arrival of Miu Miu mini skirts, let’s name the fashion brands that made the most powerful earthquakes this year.
It’s no surprise that Miu Miu has been the name that dominated the fashion industry for the past year, both on and off the catwalk. If you are a fashionista, surely you can’t help but recognize the cult micro-mini skirt or the way that Miu Miu has brought back the Balletcore style with Ballerina shoes. According to statistics, the search volume of this fashion house has increased by 49% on global shopping applications, and the products are also constantly “sold out”. In addition, Miu Wander handbags also occupy a beautiful position on the IT-Bag chart in 2022.
Temporarily setting aside the recent troubles, it is undeniable that Balenciaga has had an active and successful year. Borrowing Kim Kardashian’s “new muse” image and undisputed popularity, this fashion house “hosts” most discussions on social media. According to a report on luxury fashion brands, Balenciaga has an average interaction rate on the TikTok platform that outperforms other brands by 187%. The popularity of the Y2K- inspired Le Cagole bag has once again confirmed Balenciaga’s “upline” position on the fashion track.
Unexpectedly, there will be a day when Valentino’s signature red color will be completely replaced by youthful and stylish fuchsia pink. Valentino has brought a new fashion concept with a feminine yet powerful color called Pantone Pink PP, where “PP” stands for Creative Director Pierpaolo Piccioli. Valentino wins the red carpet this year with a brand pal that includes Anne Hathaway and Zendaya. Plus, platform heels have graced the feet of countless celebrities and nothing can make your mix look more “Y2K” than a pair of Pink PP Tan-Gos.
After a flourishing year for Gucci, 2022 marks the end of the brilliant and emotional journey of creative director Alessandro Michele. The Spring Summer 2023 collection with 68 twins and retro designs has made a strong impression in the fashion lover community. Besides, one of the most interesting collaborations this year is Adidas x Gucci. The colors and logos of the two brands have been perfectly coordinated and produced sneakers that are constantly selling out.
Despite the trends that come and go, Prada with its “basic but not simple” designs has always kept its style on the fashion track. The white tank top with the logo or the pastel pink silk skirt is constantly sold-out. Prada also demonstrates great taste when handbags from Triangle Bag, Supernova to Nylon, and “old” Cleo are warmly welcomed. In addition, the value of Prada bags in the resale market is also extremely high when increasing from 46% to 57%, according to the latest report from Rebag.
Diesel has spectacularly reborn from a long-standing brand on the verge of collapse into a favorite fashion house of Gen Z. According to Lyst, Diesel has never fallen out of the top 10 of the most sought-after and “unique” brands. the most on this platform during the past year. The most impressive is the way the fashion house took denim to a new level at the Fall/Winter 2022 catwalk and turned the 1DR bag into a new generation “IT Bags” model. And yet, Diesel’s D logo was also voted as the logo model of the year. And this is probably just the first phase in the return of a potential brand.
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