The line between real and virtual in fashion creation

The line between real and virtual in fashion creation

The potential of 3D virtual technology opens up in the fields of design – creativity seems limitless, including fashion. Fashion will still be a creative field that requires human hands, but a fashion designer can still find interesting touches of 3D design in both the creative and production processes. A designer with technological sensibilities can improvise and replace traditional positions in his studio.

The line between real and virtual in fashion creation

“SO VIRTUAL, SO REAL – Virtual, Real?” is the personal project of two designers: Ngo Hoang Kha – founder of the hybrid fashion brand Khaar, and Uyen Ly – Vietnamese-German designer and owner of the Exuvie brand. Belonging to two successive generations but sharing the same development path, both of them started to approach 3D with surprise and skepticism from the background and thinking of traditional fashion making.

Model Thi An in the set of photos put on real and 3D fashion products, which blend together, initially creating a vague line in the viewer’s eyes, but also making them burst into emotions. Impressive contrast when perceiving what is real and what is imaginary.

Does a virtual fashion product need to be sharpened, to look “real” as real (hyper-realistic)? Or conversely, if it becomes too “real”, then where will the beauty of the fair use of digital technology, the fantasy elements in 3D space, and the future inspiration be expressed? how?

The answer will always need to be clarified, by people working with technology themselves, because, although the potential of technology and creativity is limitless, human and financial resources to invest in equipment and working time has still limited that need to be considered.

With the help of 3D software, each individual product in the collection can be visualized right from the initial concept sketch until the first sample is approved, piece by piece, set by set. Parts, each layer is sewn or adjusted to scale shape, details… All are done in a virtual environment.

No need to spread the fabric flat on the cutting table, with chalk and a ruler, now a shirt and pants will be shaped while floating in the 3-dimensional virtual space, like how a germ is conceived and born. raised.

The designer’s commitment is continued by the fact that they can still intervene from behind the computer screen for the overall vision, a combination of real clothes and virtual accessories or vice versa, even if it is all virtual, to complete the final look and image.

Even, the use of 3D technology continues to extend to the post-production stage of the product through stages such as the artistic director for the promotion campaign, setting the scene, lighting, and “taking photos” of the product. products, display visual merchandising, or create a virtual store… The small but potential cracks that Metaverse recently paved the way for fashion designers to think about bringing their creations into the world of interactive gaming, animation, and cinema…

However, when talking about fashion digitalization, there are still many misconceptions and biased expectations about the capabilities of technology, such that all operations are automatically programmed, just press the button. Machines will replace humans to do everything.

But it’s not like that! Sophisticated hand-crafted techniques are now expertly and masterfully transformed into mouse clicks, keystrokes, and software tools. The accuracy of each decision is still there and requires decisiveness from the designers of the new era.

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