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Every year, the Met Gala exhibition generates millions of dollars in media value for brands. So this year, which brand has led the “race” to create the strongest media influence?
Where are the luxury brands leading the “race” of media value after the 2023 met gala?
As one of the most watched fashion events of the year, the Met Gala is an important opportunity to promote the brand, not only for the brands that Karl Lagerfeld has worked with but also for brands that have already worked with Karl Lagerfeld. revive his legacy.
It is not surprising that CHANEL is the brand with the highest median value, generating up to 110.7 million USD based on MIV (Media Impact Value), according to data from Launchmetrics – a company specializing in media impact. software and data depth focused on fashion, beauty, and luxury goods. MIV is a proprietary metric that assigns a real monetary value to print, online and social media marketing strategies to calculate ROI (Return on Investment) metrics. total investment cost).
Of all the celebrities who wore CHANEL clothes to step on the Met Gala 2023 red carpet, Dua Lipa is the one who brings the highest value of media influence. As one of the co-hosts of this year’s Met Gala, the female singer “stormed” social networks when wearing a wedding dress from CHANEL’s Haute Couture Autumn-Winter 1992 collection.
This is also the model of the wedding dress that supermodel Claudia Schiffer wore during the launch on the catwalk. Cream tweed dress lined with black thread and fringed at the bottom, with pockets and a corset-framed bodice. The beauty paired with a necklace crafted from a 200-carat diamond from high-end jewelry brand Tiffany & Co.
Unsurprisingly, CHANEL was the highest-grossing brand of the night in terms of MIV with $110.7 million. There are many stars who have sported the archive CHANEL designs. “Australian Swan” Nicole Kidman has re-weared the Couture dress she wore in the CHANEL No.5 perfume campaign in 2004. Barbie Margot Robbie has worn the design that supermodel Cindy Crawford once performed. on the catwalk in 1993.
Jennie (BLACKPINK) first debuted at the world’s most prestigious fashion event in CHANEL’s signature vintage dress with a camellia in 1990. All of these outfits are bright. created by designer Karl Lagerfeld and they clearly represent his design style.
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