It is not natural that muse-muses are favored by master designers for so many privileges. Prestigious front-row seats, brand ambassadors (or global ambassadors), or exclusive faces for campaigns, represent the fashion house to declare a distinct fashion spirit. Under the era of Alessandro Michele, Gucci was revived and rose to become one of the most expensive brands in the fashion field.
5 muse – muse helped Alessandro Michele build a powerful Gucci empire
Building a fashion empire is completely different from the predecessor Creative Director Tom Ford – who inspired the “sex appeal” to become the hallmark of the Italian fashion house during the period of economic crisis. Serious economic and creative, Alessandro Michele uses a flexible fashion language to weave the spirit of Vintage Maximalism and genderlessness that characterizes Gucci.
In order to clearly convey those values to the fashion world, the Italian designer builds close relationships with stars who possess unique personal styles. Among thousands of famous names in the entertainment world, he has found expensive faces representing the image of a gentleman – a lady of Gucci. Becoming a muse – the muse of Alessandro Michele is not merely a media face for a luxury fashion house from Italy,
The close relationship between muse-muse and illustrious designers is not new, but few of them are lucky enough to find the most suitable companion as in the case of Harry Styles and Alessandro Michele. It can be said that his solo career took place at a time when designer Alessandro Michele made a big step for the illustrious Italian luxury fashion brand Gucci as Creative Director in early 2015.
With the support of stylist Harry Lambert, Harry Styles was able to confidently show off his liberal and seductive look in spacious suit sets and classic flared pants, a blend of masculinity and femininity. characteristic of the design style of Alessandro Michele. In 2017, he released his self-titled solo album, and at the same time he “boldly” pursued a non-gender style with more daring choices, including women’s outfits.
And of course, for the artist, how to make the audience remember their distinct image is extremely important. And Harry Styles has done that through the spectacular style change of the past time.
Perhaps that’s why the news that Harry Styles was chosen by Gucci to become the face of the tailoring campaign in June 2018 did not surprise the fans. Because no one can express the genderless fashion spirit of Alessandro Michele like this singer born in 1994. By 2019, Harry Styles once again consumed the media’s ink when appearing in an All-black set of see-through lace bow-neck shirt and Gucci wide-leg pants as the role of a designer. co-host of the prestigious Met Gala exhibition.
When it comes to the extravagant and splendid spirit of contemporary fashion, Billie Eilish’s somewhat bohemian and overly sloppy fashion style causes many controversies. But there’s no denying the fact that Eilish is a genuine “trend-setter”. She inspires young people to express different identities based on simple things. Through fashion, the “bad guy” vocalist shows another side of monochrome, logomania and even loungewear: a strong, personal yet equally luxurious form.
The strong influence of the female singer born in 2001 puts her name next to illustrious names in the lineup of representative faces of luxury brands. The explanation for this probably comes from Eilish’s own free spirit and independent personality in the face of social prejudices as well as “toxic” barriers. Logomania, monochrome, oversized clothes, exaggerated details, neon hair color, and Billie Eilish’s unique personality are like a magnet for Alessandro Michele’s aesthetic.
Although the spirit of Gucci Creative Director is not modern elements but nostalgic values of the past, her aesthetic has conquered this fastidious designer. That’s why Gucci tightened its relationship with Billie Eilish and brought her into the great family of brand ambassadors,
Jared Leto is one of the Hollywood actors who are admired by the audience as the most notable genderless fashion icon today. As a member of the group 30 Seconds to Mars, it’s no surprise that he has built such a “big” multi-generational loyal audience. Whether it’s a message of spreading love, soothing the soul in every melody, or sharing a story of inspiration in public, Jared Leto has truly accomplished everything in the name of an artist. have a mind, have scope.
As mentioned earlier, the American male artist is not only known as a famous singer-actor but also a true fashion icon. Despite being a believer in leading the modern trend, the pinnacle of the Hollywood actor’s style is associated with non-gender creations molded by Alessandro Michele. The “marriage” between a rock star and a fashion master has created countless expensive fashion moments that the public has witnessed over the years.
KPOP star Kai’s influence has long gone beyond East Asia and conquered the hearts of audiences around the world. A guy from the land of kimchi possessing delicate beauty, flawless skin, and a minimalist yet elegant style has become a modern mass fashion icon.
As the muse of the famous Italian fashion house, the EXO piece was honored to be awarded the title of prestigious global ambassador by Gucci. In 2021, Kai and Alessandro Michele also created the Kai x Gucci collection with the image of a teddy bear as the main motif. This is also the collab that marks the first time a high-end fashion brand has collaborated with a Korean artist to launch a collection.
Lana Del Rey pursues the classic style like the big stars of the previous decades. With a husky voice, a 60s-inspired hairstyle, and sad eyes, she immediately received a ticket to become a Gucci muse, participating in the brand’s Guilty perfume promotion campaigns with Jared Leto. . The fragrance line is launched based on the concept of “Hollyweird”, bringing the nostalgic inspiration of a glamorous, floral Hollywood back and turning them into colors and materials placed in Gucci’s brilliant picture.
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