The german suitcase brand launches the campaign “celebrate a lifetime” honoring durable travel products

Since its founding in 1898 in Cologne, RIMOWA has been a pioneer in the world of travel. For more than a century, the German brand has maintained the highest standards of craftsmanship to strengthen its position, constantly creating durable travel products to accompany translation devotees. stylish transition in the memorable trip of a lifetime.

The German suitcase brand launches the campaign “Celebrate a lifetime” honoring durable travel products

Now, the brand celebrates the heritage and the countless memories that travelers have made with the RIMOWA suitcase, through a new campaign called “Celebrate for a Lifetime”. The campaign aims to highlight the imprints of experienced travel followers, and at the same time preserve precious memories through the suitcase. Crafted from sustainable materials, each suitcase contains a shadow of the traveler’s adventures. Every dent, scratch or sticker tells a story.

Divided into four short films directed by Fenn O’Meally, the “Celebrate a Lifetime” campaign recounts the trip from location to location of four travelers: A DJ looking for bars music like never before, a gourmet couple looking for delicious delicacies and an artist on their way to their exhibition. Each person has their own plan and their companion represents the journey, containing the memories of a lifetime.