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The brand ambassador agreement between BTS and Louis Vuitton has expired. Seizing the opportunity, major fashion houses have rushed to cooperate with individual members of the group in the past month. In turn, names like J-Hope, Jimin, Suga, and Jungkook… are recruited by big fashion houses. And now the time is ripe between V (Taehyung) and Celine.
Celine boy V (BTS) crashed their website and sold out after a few hours of posting photos
After being favored by the media as “Celine Boy” in recent days, the information about BTS member V (real name: Kim Taehyung) in the designs of the French brand has not cooled down yet. After that, V uploaded photos of the “national boyfriend standard”. V’s playful, dynamic expression further enhances the cheerful atmosphere of the photos.
It is worth mentioning that the Celine outfit that appeared with Taehyung such as sunglasses, hoodie, backpack, bomber jacket, sneakers was confirmed to have “sold out” after only a few hours of appearance.
Previously, V caused Celine’s website to crash for hours, after the Korean magazine’s Twitter account posted three covers featuring the male singer with the title “Celine Boy”. In these photos, he wears trendy outfits with an attractive “bad boy” image from Celine’s Spring 2023 Menswear collection.
Due to the overwhelming amount of traffic from the fan community, Celine’s website went down shortly after. The traffic to buy the outfits that Taehyung wore on the cover of the magazine increased rapidly. V’s influence has caused keywords about him and the Celine brand to trend globally on social platforms, typically the keyword #CelineboyV has reached the top trending on Twitter. Besides, the Celine stock index also achieved a new record after the BTS member appeared on the cover.
The relationship between the male idol and the French brand has been bonded since the show Celine Menswear Spring Summer 2023. At that time, V appeared with close friend Park Bo Gum and female brand ambassador Lisa in the brand front row.
In early March, after much speculation, BTS member V was finally confirmed to accompany Celine. Although Celine hasn’t officially announced it, Les Echos — a French media outlet owned by CELINE’s parent company LVMH — has reported on K-pop’s influence on Paris Men’s Fashion Week. In addition to mentioning Jimin who was recently appointed as a global brand ambassador for Dior, the article also noted that V had just signed with Celine. Following in the footsteps of his bandmates, V is said to be the latest member of BTS to sign a contract with a luxury brand.
Whether it’s “Celine Boy” or “Global Ambassador”, Taehyung’s charisma is absolutely great. At the same time, Taehyung is also a potential figure to help Celine’s menswear line sell better than ever. And the day Celine rolls out the red carpet to pave the way for Taehyung to become a Brand Ambassador will not be far away!
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