After releasing the new campaign, Daniel Lee will officially release the first collection for Burberry in February 2023
Jun Ji-Hyun joins campaign to launch creative director Daniel Lee’s journey at Burberry
Since the announcement of Daniel Lee’s appointment to the position of Creative Director of Burberry in September 2022, the fashion industry and the fashion world have been eagerly awaiting the dramatic changes that Daniel Lee has made. will bring to Burberry. What he has succeeded in before is turning Bottega Veneta into the hottest brand on the market.
Now fans have a closer look after many days of waiting when recently, the British heritage brand officially released the first campaign under the creative direction of Daniel Lee.
For this campaign, Burberry collaborated with photographer Tyrone Lebon. The images take the public on a check-in journey at London’s iconic landmarks, from Trafalgar Square to Albert Bridge. The campaign brings together many world-famous stars, including Skepta, Raheem Sterling, Liberty Ross, and Shygirl; Actress Jun Ji-Hyun is the only Asian representative to participate in this exciting project.
Through the first images, it can be seen that Burberry will become more youthful under the hands of Daniel Lee. The images are taken in a street style style, with a bit of improvisation and more relaxed emotions when compared to the careful, well-done campaigns of the past.
What makes each image special is the accompanying presence of the classic Burberry logo and the Knights Riding Horse design, the original version dates back to 1901. A sure sign of the many changes to come during the era. Daniel Lee leads Burberry. And whether Daniel Lee can live up to the expectations at Burberry, the public will know in the collection that he is about to release in the Fall-Winter season at the end of February this year.
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