Chopard jewelry brand and girl group Aespa attract attention when announcing the cooperation relationship between the two parties.
Chopard rejuvenates image with ambassador aespa
After returning with top-notch visuals and quality music with the mini-album ” Girls “, Aespa continues to cause a stir in the media when she becomes the representative of the Givenchy brand and the latest is the global ambassador of the high jewelry brand. Chopard level.
Chopard’s representative, Creative Director Caroline Scheufele praised the SM girl group: “Aespa’s strong, minimalistic look is reminiscent of the dancing diamond, Chopard’s symbol. It is only natural to be fascinated by Aespa’s youth, energy, and creativity. I believe the rich talent and joy in life (Joie de Vivre) of the members fit Chopard’s image of freedom and creativity.”
After the campaign to announce a new ambassador in September 2022, recently in the early part of 2023, Chopard quickly greeted the new year with the Precious Lace campaign, promoting its eponymous product line.
In the fine jewelry line, Chopard has famous collections such as Happy Sport, Happy Diamonds, Precious Lace, Ice Cube, and Alpine Eagle… Taking pictures with familiar products of the company, Aespa has just exalted the elegance and elegance. jewelry, while keeping the youthful and trendy features true to the group’s image.
For the Precious Lace collection, the young band teamed up with minimal white and black outfits, highlighting precious diamond jewelry. This collection reflects Chopard’s haute joaillerie craftsmanship and therefore requires an ethereal feeling.
Since their first debut in November 2020, Aespa is one of the favorite Gen 4 groups in Korea. The members all possess charming looks, good vocals, and outstanding dancing skills.
The group’s debut song ” Black Mamba ” quickly entered the international Billboard charts after only three days of release. Songs like Next Level, Savage, and Girls also brought a series of remarkable achievements for Aespa. Aespa’s Next Level entered the top 50 best songs of 2021 announced by Genius (12th place).
Savage reached #1 on the MelOn Top 100 chart after 5 hours of airing and reached over 400,000 pre-orders. The song Girls peaked at #3 on the main Billboard, Billboard 200, and Artist 100 charts.
Aespa’s success, fame, and influence among young people are the reasons why Chopard chose girls as his ambassadors. High-end jewelry brands are rejuvenating products as well as images to be closer to young customers. “We have loyal customers who come back regularly. But we also have to pay attention to the younger customers, pay attention to their preferences,” said Caroline Scheufele, co-president of the Chopard brand. Partnering with influential individuals among young people is paramount.
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