Andiamo bag, the focus of Bottega Veneta spring summer 2023 campaigns

Andiamo bag, the focus of Bottega Veneta spring summer 2023 campaigns

Bottega Veneta’s Spring Summer 2023 campaign further outlines Matthieu Blazy’s roadmap for the half-century-old luxury home. Besides, there is a promotion of the latest bag model of the Italian fashion house.

Andiamo bag, the focus of Bottega Veneta spring summer 2023 campaigns

The hashtag #NewBottega is trending on social media as creative director Matthieu Blazy continues to outline his roadmap for the half-century-old luxury home. On February 7, Blazy unveiled a new handbag, a second bag for Bottega, and a potential successor to the super-sold 2022 Kalimero bag.

If anthropomorphized with emotion, Bottega Veneta is a quiet luxury house, not vibrant but just quiet. However, in order to adapt to the new era, to welcome young people with strong personalities, Bottega Veneta must change to maintain its attraction. Creative director Matthieu Blazy himself has to admit it.

The Bottega Veneta Spring Summer 2023 campaign is understood as a journey in which moving craftsmanship and silent power will be found in different parts of the world.

The Bottega Veneta Spring/Summer 2023 campaign by Malick Bodian photography can be divided into three segments: One set on the Australian coast where the super essential side of the brand is shown; another is Kate Moss and a new chair designed by Gaetano Pesce for the Spring/Summer 2023 show; and the third is cinematic with a group of models walking the streets of Milan together.

Once again, the concept of “luxury in motion” that Blazy spoke of at the time of its launch is brought to life by embodying garments both in terms of dynamism and in their everyday practical nature. they. In this sense, the new bag that is the protagonist of the campaign has also been baptized in a symbolic way, Let’s Go, an encouragement to move and move forward. And Bottega Veneta will certainly go far.

In addition to the costumes that the models walk on, the campaign also emphasizes the Andiamo bag. The name Andiamo (Italian for “Let’s go!”) embodies the spirit of the bag, its destination-orientation, and the still-moving nature of the craft.

The name embodies the craftsmanship spirit of the Bottega Veneta artisans. At the same time, it carries the desire to travel. Spacious, flexible, discreet, genderless, and very comfortable to store all the essentials. All are designed to be streamlined and subtle enough to accompany all types of clothing. Or side by side with the owner who is not noisy, and does not rush or show off to many different places.

This is the bag design that debuted on the Bottega Veneta Spring Summer 2023 catwalk, distinguished by the Italian brand’s signature Intrecciato interwoven leather knit. Designed in the shape of a tote bag, made of the calf, inside there are two spacious compartments and a small zippered compartment. A metal knot adorns and fastens the braided straps on the body of the bag, allowing length adjustment.

Andiamo comes in small, medium, and large sizes. Besides, the color palette is diverse and full of shades such as dark brown, chestnut, beige, dark blue, cream, and white. In particular, the Andiamo is a contemporary artifact of intrecciato technique, which not only signifies the ever-expanding legacy of Bottega Veneta but also celebrates the masterful craftsmanship of the Bottega Veneta artisans.

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