Applying technology to the high-fashion heritage completes the beauty of the new-age woman of the dior fashion house

Applying technology to the high-fashion heritage completes the beauty of the new-age woman of the dior fashion house

With the theme “The Next Era”, new fashion creations from Dior’s Fall/Winter 2022 collection appear very prominently in each promotional frame by photographer Brigitte Niedermair.

Applying technology to the high-fashion heritage completes the beauty of the new-age woman of the dior fashion house

Designer Maria Grazia Chiuri once said that she herself did not care much about the bustle of the fashion village in the metaverse era. Because for the female Creative Director, the most important thing and holding the core role of the fashion industry is still people.

Therefore, no matter where her collections are inspired, the only destination is still towards charming but equally strong women. Indeed, the Italian designer has once again affirmed that ideal with a fashion collection that combines the heritage of the 75-year-old fashion house and modern technology with the Dior Fall Winter 2022 collection.

In this promotional campaign, Dior mesmerizes fans with the unique artwork of Italian artist Mariella Bettineschi in the background. The gallery is filled with portraits of women “borrowed” from the legacy of painting from the 16th to 19th centuries to witness the timeless beauty of women past and present.

From apparel to accessories, Dior’s latest designs showcase groundbreaking creativity through a hybrid of heritage and technology. The famous Bar jacket “joins” the technology age when it is dotted with modern technology details by D-Air Lab, a start-up company specializing in the production of equipment such as the Antarctica Suit, allowing home science working in low-temperature environments (below -128 o F), perform. While “It bag” models such as Dior Bobby, Lady Dior and Lady D-Joy still exude timeless elegance thanks to the fashion house’s superior craftsmanship.

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