Buy one get two Anrealage's uv color changing outfit

There is no appearance of many cult stars on the red carpet. But Anrealage Autumn-Winter 2023 can be considered one of the most unique shows of the season when it brings back the monumental comeback of UV clothing color-changing technology right at its stage.

Buy one get two Anrealage’s uv color changing outfit

The Anrealage Fall Winter 2023 show at Paris fashion week took place at 5:00 pm (local time) on February 28. There were no famous K-pop stars in attendance, but Anrealage still immediately caused an uproar on social media after introducing costumes with fabrics that change color when exposed to ultraviolet rays.

This fashion brand was founded by Kunihiko Morinaga. You should not call him a designer, but a fashion scientist. This man born in 1980 in Tokyo is impressed by technology and engineering. From her debut designs in 2006 to her 2014 Paris debut, Kunihiko Morinaga uses technology as the focal point. “I think that technology has two elements: technology and people. I want to make a fashion product that harmonizes these two factors. No matter how old you are, you need to be up to date with the technology of the time.”

The technologies he has tried include color-changing fabrics, customizable costumes, non-traditional silhouettes… With this unique, unique path, Anrealage has successfully won many awards, among them. had the Mainichi Fashion Grand Prix in 2011, and was one of the eight finalists for the 2019 LVMH Prize.

Speaking to see that the show Anrealage Fall-Winter 2023 is not the first time Kunihiko Morinaga has experimented with high technology, And it’s not the first time he’s brought optical technology on fabrics to the public. He began incorporating fabric and light-dependent color-changing photoelectric properties a decade ago.

In 2020, Kunihiko Morinaga once collaborated with Fendi in the Fall Winter 2020 show to introduce this technology. The Anrealage x Fendi mini collection features a variety of outfits that change color, from white to Fendi’s signature yellow when exposed to UV light. Now, during Anrealage’s own Fall/Winter 2023 show at the Théâtre de la Madeleine, fans are once again witnessing this technology.

The latest update on the Anrealage Fall Winter 2023 runway introduces a breakthrough in technology. Kunihiko Morinaga says this is the first time he has successfully integrated this color-changing technology into faux fur, velvet, lace, knitwear, jacquard, and satin.

Besides, he also successfully added many new colors and shades after changing his outfit colors, including yellow, beige, red, and purple. The darkness depends on the intensity of the UV rays, so the outfit will have a lighter color depending on whether you go out in the sun or shade. Different colors allow designers to create interwoven textures, instead of just monochromatic colors like at the previous Fendi Fall Winter 2020 show.

When no longer exposed to UV rays, these garments return to their original colors in about three minutes.

With UV color-changing technology, Kunihiko Morinaga successfully created the feeling of “buy one get two” for Anrealage costumes. A product that has many variations depending on the location, both bringing a new feeling and an interesting way to start conversations.

To emphasize the new updates, Kunihiko Morinaga has set up the extremely minimalist Anrealage Fall Winter 2023 stage. Couples of models stepped onto the stage in white outfits, striking against a black background. Then, two UV emitters are lowered in front of the model. As light shines through the front of the clothes, their color changes from white to vivid tones and patterns, including the Anrealage logo. This is repeated with the back of the design.

The Anrealage Fall Winter 2023 collection takes classic inspiration from the 1950s with long designs as the main theme. That’s why long coats appear continuously with diverse designs and materials. Besides, the dresses featured in the collection are also very special with satin material and giant crochet collars. Or pleated skirts, lace jumpsuits, sculpted faux fur turtlenecks, as well as velvet coats and cocoon skirts that have a collar like a petal. Mix and match accessories from oversized corsets to color-changing shoes, created in collaboration with RECUTURE.

Designer Kunihiko Morinaga used German biologist Jakob Johann Baron von Uexküll’s Umiwelt philosophy to guide this collection. This philosophy talks about how each organism in an ecosystem has a unique way of responding to the surrounding nature. Likewise, Anrealage’s optical technology shows that clothing must also respond to ultraviolet rays in sunlight and give specific responses depending on the specific weather conditions they are exposed to.

From shoes to fur coats, clothes have changed color, a plain white dress becomes a yellow dress with vibrant green vertical stripes, it is a “ghost” deployment. Morinaga’s new art”

For the world of fashion and beyond, it’s time to push our limits, our subjective reality; to open up our receptors to different perspectives and to things that exist beyond what we can perceive.