Chanel presents the first métiers d’art collection at the new le19m craft center

Chanel presents the first métiers d'art collection at the new le19m craft center

The fashion house Chanel is ready to light up the city of Paris with the classy Métiers d’Art 2022 fashion party, honoring the superior handcrafted heritage at the new Le19M center built by architect Rudy Ricciotti.

Chanel presents the first métiers d’art collection at the new le19m craft center

Chanel will present the Métiers d’Art 2022 collection on December 7, 2021, taking place at the Le19M center, a center featuring many unique handcrafted workshops designed by architect Rudy Ricciotti, located in Porte d’Aubervilliers working area. By choosing Le19M as the venue for the launch of the Métiers d’Art 2022 show, Chanel reaffirms once again the spirit of honoring their unique handcrafted heritage. It is also an important foundation of French fashion and a far-reaching influence of haute couture around the world.

Regarding the name Le19M of Chanel’s new center, the number 19 represents the 19th district, where the building is located and is also one of Chanel’s iconic numbers; M is understood in French as “mains, mode, meteriers, maisons, manufactures” (ie hand, fashion, craft, fashion house and factory).

Considered a strong link between the city of Paris, the capital of historic fashion creation and the region of explosive growth, Le19M represents the artistic masterpieces of Métiers d’Art. as well as Chanel’s dedication to inheriting, preserving and developing the fashion house’s decades-old heritage of craftsmanship.

Built with an area of ​​more than 25,500m2 , the building became the ideal working place for more than 600 tailors from the workshops in charge of the Chanel Métiers d’Art 2022 BST, the collection was first introduced to the world from 2002, to continue the mission of inheriting and developing the long-standing craft of the French fashion house.

Coming to Le19M is like coming to a miniature French craft capital with the famous Lesage Embroidery and tweed workshop, and the Embroidery School and Lesage Intérieurs; Montex embroidery workshop and MTX decoration office; Lemairé feather and flower factory; Maison Michel hat and hair accessory workshop; Lognon pleating workshop; Paloma couture workshop, Goossens jeweler; and lingerie and swimwear brand Eres.

DIOR MEN APPOINT PRINCE OF MONACO – PIERRE CASIRAGHI AS NEW BRAND AMBASSADOR

Possessing the elegant sartorial fashion style of a modern gentleman, Prince of Monaco – Pierre Casiraghi – was named to become the face of the Dior Men brand.

Talented businessman Pierre Casiraghi and his wife Beatrice Borromeo, a journalist and fashion model chosen by French fashion house Dior as the face of the brand’s ambassadors in February, attended the launch show of Dior collection. Cruise 2022 takes place in Athens in June.

According to Christian Dior, the Monaco businessman is the ideal model for a new facet of the men’s high-end tailoring heritage at Dior’s fashion house under designer Kim Jones with designs inspired by current fashion. contemporary based on timeless classical values.

Pierre Casiraghi is the youngest son of Princess Caroline Louise Marguerite and Italian businessman Stefano Casiraghi, who was murdered in a motorboat race off the coast of Monaco in 1990. Today, he is the majority shareholder of the company. Engeco construction company founded by his father.

In addition, he also holds the position of vice president of sports club Yatch Club de Monaco. In 2016, he founded Team Malizia, participating in many sailing tournaments around the world. As the president of the charity organization “Sail for a cause”, Pierre Casiraghi has raised funds for many children with serious diseases in many countries around the world to give them the opportunity to receive treatment in Monaco.

Before that, Prince of Monaco, businessman Pierre Casiraghi participated in the promotion campaign for fashion house Berluti in 2013. Meanwhile, his sister Princess Charlotte Casiraghi also became the ambassador of Chanel brand. in December 2020 and before that she also participated in many promotional campaigns of Saint Laurent, Gucci and the Swiss watch brand Montblanc. Besides, his wife Beatrice is also the face of the Buccellati jewelry brand.

In his new role as Dior Men’s ambassador, Pierre Casiraghi presents the image of an elegant, masculine and modern gentleman in tailoring sets that blend men’s tailoring techniques and women’s Haute Couture. and the innovative street-fashion spirit to bring a breath of fresh air to aging tailor-made garments by the current Creative Director of Dior Men, designer Kim Jones.

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