In the Dior Fall 2022 collection, Creative Director Maria Grazia Chiuri infuses a feminist spirit into her clothing, opening a dialogue between Dior’s historic values and the contemporary world.
Dior fall 2022 campaign honors women
With Dior Fall 2022, Maria Grazia Chiuri initiated a dialogue between Dior history and the contemporary world. The collection celebrates the pink shadows that have contributed to the success of Sir Christian Dior, to inspire innovation for women. It is her sister Catherine, the muse Mizza Bricard or the female partner Marguerite Carré.
Through the collection, Creative Director Maria Grazia Chiuri brings a new perspective on the process of self-affirmation, celebrating inner strength and femininity in life. Without too many colors or textures, Dior Autumn 2022 is impressed by monochrome outfits, little menswear or uniform designs.
Dior Autumn 2022 promotion campaign: The diverse femininity of the French fashion house
Dior Fall 2022 promotional campaign shot by photographer Alice Mann. The spirit of the collection is conveyed perfectly by her group portraits. The bold looks of the designs come to life like never before under the South African photographer’s lens. All of them show the core values of solidarity and sharing.
Dior’s signature Tote Book bag became a symbol of sisterhood, featuring the slogan “L’union fait la force” (Unity makes strength). This tagline further emphasizes the mainstream feminist aspect of the collection. The Lady D-Joy, Lady Dior, Dior Vibe and Diorcamp handbag lines also carry the quintessence and spirit of Dior.
The promotional images of the Dior Autumn 2022 campaign are the result of a collective imbued with the heritage, ideas, vision and creativity of the famous Dior fashion house.
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