The Gucci Exquisite x Adidas collection has just been released less than a month, when brand creative director Alessandro Michele immediately introduced a new handshake: the HA HA HA collection in collaboration with Harry Styles.
Gucci shakes hands with harry styles for the british soft boy collection
Who doesn’t know that Harry Styles is the “pet” of the Gucci family? He is an ambassador, often appearing in advertising campaigns of the Italian fashion house, wearing all Gucci at events and his tour stage.
But Harry Styles is more than just a star signed to Gucci. His friendship with creative director Alessandro Michele is real. When they met, Harry was a teenage boy who had just dared to leave One Direction in search of a solo career. And Alessandro Michele has just stepped into the position of creative director. “We grew up together,” said the creative director.
Harry Styles is a fashion fiction by Alessandro Michele: genderless, boundless, romantic and soaring. The fact that the two of them collaborated on fashion design was the obvious next step.
Right from the name, the collection exudes humor. “Ha Ha Ha” is more than just laughter. It’s also a combination of letters from the names Harry and Alessandro. The long-standing friendship between two creative minds and their shared humor is the starting point.
“About a year ago, I said to [Harry] ‘why don’t we do something together,'” Alessandro Michele said. But due to both of their schedules being quite busy, most of the ideation stage is WhatsApp chat messages. “Because every time we see each other, we like to talk about something else, like our private life, with a glass of wine” (laughs).
Alessandro Michele also praised Harry Styles’ fashion sense. The creative director praised the male singer’s ability to mix and match and refresh the outfits unexpectedly. “Styling a suit requires different energies [design]. I’ve always admired your ability to mix and match, beyond the usual standards or fashion sense.”
Harry Styles prefers the image of a soft boy: Not too masculine, romantic and sophisticated, using women’s clothing and accessories if necessary. This image appears throughout the Harry Styles collection in collaboration with Gucci. It is a feminine silk scarf tied loosely around the neck, bright textures such as yellow gingham and leopard skin, emblazoned with the image of a cuddling bear, or a romantic heart appearing on one side of a shoe.
In parallel, British culture – home of Harry Styles – is also combined with Gucci’s Italian culture using the fashion style of the 1970s as a bridge. The British gentleman’s favorite suit was sewn with Italian fabric, the small, smooth lapels commonly found on tuxedos were replaced by the large lapels of the 1970s.
“I propose to design a wardrobe of his dreams with him, starting with the cute things of his childhood. The result is a blend of 1970s pop and bohemian hues with a gentlemanly image, but refreshing men’s tailoring,” says Alessandro Michele. Or rather, an English gentleman who just decided to become a rock singer.
These design details are necessary to “seduce” the fans of the young singer. Harry Styles has an Instagram following of more than 45 million, and they are the target Gucci targets for the HA HA HA collection . “I think he loves the crazy young people who follow him. I like them too…”, reported Alessandro Michele. “They [from music] link up through fashion – it’s exciting to see them open up to love and experiment with what [Harry] wears.”
Currently, Harry Styles is doing the Love on Tour worldwide tour . The male singer continued to receive the love of fans throughout the tour. For example, in the UK, one fan hoped Harry could help him “come out” of his homosexuality. The male singer completed the mission so completely that the local newspapers had to applaud Harry’s actions.
Therefore, the news of the handshake between Harry Styles and Gucci was also well received. One fan shared on Twitter: “Because of inflation, my market money has doubled and house prices have gone up by $600, but I definitely won’t pass up the Gucci x Harry Styles t-shirt (because maybe it’s okay). this is the only product I can afford (cry).”
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