The transfer of monarchy in the British royal family, in particular the British Royal Certificate, signals a significant impact on the sales and operations of many brands.
Dress like king Charles iii of England with 5 royal certified brands
According to the Royal Certificate Holders Association (RWHA), brands that have received a Royal Warrant under Queen Elizabeth II will have to apply to renew this license under King Charles III, by continuing to prove their brand is trusted and used by the British Royal Family.
However, the product provided for a queen is different from a king, so many fashion and cosmetic brands such as Burberry, Elizabeth Arden, and Clarins… are afraid of the impact on the brand’s sales if not. unfortunately, they had to remove the Royal Certificate from the product and did not receive a new seal of approval from King Charles lll.
According to experts, if granted a new Royal Certificate, brands will have to remove the image of Queen Elizabeth II from all advertising and replace it with an image of King Charles III. This is a “headache” business problem because the implementation process is expensive in terms of time and money.
Packaging must be redesigned to change even the smallest detail. For example, the text “Designated by the Queen” will now have to be changed back to “Designated by the King”.
Just as Queen Elizabeth ll has her own favorite brands, King Charles lll as the crown prince has issued his own certificate for 150 brands. Among them, there are many brands that are expected to continue to receive Royal Certificates under King Charles lll, not only because of the long-term popularity of the new king but also because of the quality that has been built.
All of the brands below have stores that invite visitors or international customers, not just serving the royal family. Therefore, it is no exaggeration to say that dressing like a British royal is not difficult at all.
Gieves & Hawkes is one of the oldest men’s tailors located on London’s Savile Row. Since the merger of the Gieves and Hawkes brands in 1974, the brand has been a top hangout for British military and royal circles, including King George VI and George V, and King Charles III when he was a young man. Crown Prince, as well as Prince William and Prince Harry.
With 250 years of traditional experience combining excellence and skilled craftsmanship, Gieves & Hawkes currently holds three royal certificates. King Charles as crown prince was the first to issue a royal certificate for the brand, followed by Queen Elizabeth II and Prince Philip.
Just like famous tailoring brands, the UK also owns famous shoe brands around the world. Crockett & Jones is currently a shoe brand that is not only loved by members of the royal family but also a pride of the UK.
Founded in 1879, this 5th-generation family business still produces traditional handcrafted footwear at its original factory in Perry Street, Northampton. Enduring quality and timeless classics led to the Crockett & Jones shoe brand receiving an early Royal degree from King Charles while still holding the title of Prince of Wales.
The King himself favors one of the classic green coats with its iconic velvet collar and cotton texture.
The company is currently doing business globally and has received three Royal Certificates from Queen Elizabeth II, Prince Philip, and Prince Charles before becoming king. Owning a certificate from King Charles is almost certain.
Turnbull & Asser is one of the prestigious brands of shirts and ties, having served such illustrious figures in history as Pablo Picasso and Charlie Chaplin up to now King Charles III. Proud of premium craftsmanship and personalized service, Director Steven Quin said: “We are proud to have been the official shirt supplier for the Prince of Wales since 1980.”
Although very tight-lipped about his royal guests, Quin still reveals a few interesting things about the New King from the past. For example, he once ordered a shirt with the same color hanger after a horse-riding injury in 1990.
Founded in Worcester in 1777, the luxury leather goods brand Dents has been associated with royalty for generations. Since Queen Victoria wears high-end gloves created by the brand, the designs from this brand have become indispensable accessories beside members of the royal family.
Dents even produced gloves for both King George VI and Queen Elizabeth II during their coronation ceremonies. The brand was granted a royal certificate by Prince Charles – who is now King Charles III of England in 2016.
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