Everyone is talking about the Metaverse in 2022 and for many years to come. In Vietnam, it can be said that Le Thanh Hoa is the first brand to launch a virtual fashion collection in the digital universe in a methodical and eye-catching way.
Entering the virtual world with simple inspiration
Back with two shows “Sa Vu” and “AN” in Ho Chi Minh and Hanoi, designer Le Thanh Hoa has marked a milestone in her career with many obvious changes after the pandemic. Notably, the project collaborated with ORTHO to bring traditional fashion values and elite craft techniques into the virtual world. Contrary to the impression of modernity, “far from reality” in these constructions, designer Le Thanh Hoa has recreated a lot of close and rustic beauty to paint his achievements.
How did the most unexpected fashion idea this year come to Le Thanh Hoa?
It all comes from the simplest things in life. As with the show “Sa Vu” at the beginning of the year, the image of brilliant flowers in the desert has reached Hoa. The resilience of flowers in the midst of harsh living conditions is similar to how we humans strive to return to a new normal.
Favorite creative movie of the year?
Atonement, a film directed by Joe Wright based on the novel of the same name by writer Ian McEwan. Although this is not a fashion film, each frame is imbued with the aesthetic spirit that has inspired Hoa a lot about elegance and sophistication. Hoa still remembers the impression she felt when she saw the gentle, pure white dress of the liar Briony, or the soft, feminine blue silk dress showing off the sexy bare back of the character Cecilia. Small details such as the path under the green arch, the garden in front of the house, or even the texture of the wallpaper, the glass, and the curtains also show meticulousness and care to create a beautiful and attractive whole. with Hoa herself.
The most memorable meeting in 2022?
It was the first time in Hoa’s life that he saw the first snow of the season during his recent trip to Japan. For many people, this is probably a very normal thing, but for Hoa, it was a dream since childhood, when she was always absorbed in watching the snow fall through television and movies. It is said that to see the first snow sometimes needs a charm, and this time, fate comes to Hoa in the middle of a beautiful forest in Nagano Prefecture. Who knows, this unexpected meeting will be the beginning of new projects in 2023!
Le Thanh Hoa and his band had their first step into Metaverse, what led you to this decision?
Working in fashion for over 10 years, Hoa understands that she must always stay up to date with trends in order to be flexible and thrive in a challenging creative environment. When deciding to bring Le Thanh Hoa brand to Metaverse, Hoa saw this as an opportunity for fashion to connect with technology. Digital is not only a tool to help Hoa easily turn flying ideas into reality, but also opens the way to reach new customers.
What do you think about the development of virtual fashion in Vietnam in the near future?
This is a very new field in Vietnam, but it is full of potential. Virtual fashion shows its strength when it helps people save a lot of resources. You can easily find your favorite suit with just a few clicks. More practical on the high-fashion path that Hoa is pursuing, modern technology has useful tools such as taking online customer measurements effectively and accurately, while greatly shortening the shipping process. and customer care.
Where will “Go deeper into the virtual universe” be placed in Le Thanh Hoa’s 2023 plan?
Entering the Metaverse is a long-term goal and will take a lot of work. Currently, Hoa is still rolling out many unannounced projects with partners in the field of Digital Fashion. In the following year, in addition to parallel implementation of plans related to Metaverse, actual fashion shows or projects also accounted for a large portion. And surely Hoa will reveal more carefully all her cherished when the time is right.
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