70 years ago founder Christian Dior chose Athens’ famous Acropolis as the main backdrop for the Haute Couture collection. Seven decades later, the fashion house returned to Greece to do the latest Dior Cruise 2022 BST promotional photos in front of the ancient temple of Zeus.
Get lost in the creative world of fashion with a sporty twist from the dior cruise 2022 collection
Through the lens of photographer Julia Hetta, models don the latest outfits from the Dior Cruise 2022 collection, blending the dynamic Olympic sports spirit with the timeless value of the Haute Couture line that was once the iconic Haute Couture line. the pride of the Christian Dior fashion house for the past 75 years.
The set of photos of this promotional campaign was taken at the Temple of Zeus, an iconic building of Greece. This is a way for female Creative Director Maria Grazia Chiuri to pay her respects to the place where the late designer Christian Dior took his Haute Couture collection 70 years ago in the Acropolis.
Through stylish frames, Maria Grazia Chiuri wants to celebrate the eternal beauty of Greece, the landscape and its sublime inspirations through the people, painting and photography that nurture the romantic soul. her romance over the years.
For photographer Julia Hetta, the models in this campaign represent the youthful, modern, sporty spirit of the clothing designs. Such as the variation of the classic peplum skirt, while the iconic bags of the French fashion house such as the Lady Dior bag, Dior Bobby and Dior Vibe bag promote artistry imbued with surrealism.
The series uses a dark brown background that evokes a feeling of nostalgia about dreams, creative adventures, the history of painting and ancient myths from many generations ago. This is the creative world that Maria Grazia Chiuri wants to bring the fashionista in general and the women of Dior to stop in the Cruise 2022 season, where there is no longer a line between past and present, heritage and creativity.
XIAO ZHAN WAS NAMED TO BECOME THE NEW GUCCI BRAND AMBASSADOR IN THE CHINESE MARKET
Recently, the Gucci fashion house has officially appointed actor Tieu Chien to become the new brand ambassador to promote brand awareness and growth once again. According to statistics, Gucci’s sales in the Chinese market in the third quarter of 2021 remained low compared to 2019.
Luxury fashion house Gucci welcomes actor “Tran Tinh Lenh” Tieu Chien to the family of brand ambassadors in the mainland China market, along with other famous faces such as Ly Vu Xuan, Ni. Ni and Loc Ham. They are considered the most influential stars of the Chinese entertainment industry today. He appeared in Gucci’s introductory video promoting tailoring lines in the latest collection of designer Alessandro Michele.
“ I am honored to be the face of Gucci. I have always admired Gucci’s strong design sense and Michele’s romantic language. I hope to be able to collaborate with the brand more in the future to explore the world of Gucci’s creative inspiration as well as broaden my horizons about multi-dimensional aesthetics “, the actor born in 1990 confided.
With about 29.6 million followers on Weibo, in addition to his acting career, Tieu Chien is also a member of the boy group X Nine. He became known to the public in 2019 through his role in the movie “Tran Tinh Lenh”.
Last year, Xiao Zhan became the protagonist of a cyberbullying storm and suffered the biggest wave of boycotts in his career because of fans’ aggressive actions in front of a fiction forum. ). Accordingly, those who love the actor simultaneously reported this forum because there are false stories about Tieu Chien that make him “feminised”. As a result, a forum called Archive of Our Own was banned by China’s Great Firewall.
At the same time, the incident dealt a heavy blow to the actor’s reputation of “Dau Luo Mainland” because of his involvement in the boycott culture, homophobia, censorship issues, and online reporting culture. society in China, sparking an online attack on actor Xiao Zhan. As a result, he lost a lot of advertising contracts from brands and was forced to apologize for the fan’s extreme actions.
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