Gucci has been selling watches since 1972. But it is not until 2021 that Gucci adds high-end mechanical watches as a 100th anniversary product. In 2022, Gucci continues to expand its line of high-end watches with icons, while adding tourbillons – considered the ultimate in watchmaking technology – to their designs.
Gucci celebrates 50 years of watchmaking with 3 tourbillon models
When it comes to unveiling new watch models in Geneva, Switzerland, Gucci not only presents them in a casual way, but takes us on an excursion into the Gucci Wonderland theme park . The watch models are inspired by the decades, from the 1950s to the 1990s, and turn into distinct games.
The fancy colored sapphire crystal G-Timeless Planetarium dial becomes a ferris wheel. Grip Watch becomes a game of testing muscle strength. The G-Timeless Dancing Bees watch turns into a tram zone. G-Timeless Moonlight is a roller coaster heading to the galaxy. And most dramatic, the Gucci 25H Skeleton Tourbillon model debuted in a creepy haunted house.
A fun, memorable introduction that’s both branded with the Gucci label and a clever way to introduce new high-end watches with the “designed in Italy, made in Switzerland” motto.
Tourbillon is a technique that helped preserve pocket watch movements in the past, but is no longer so important for wristwatches today. Even so, watch connoisseurs know that the tourbillon represents the pinnacle of watchmaking. Therefore, brands can only demonstrate their craftsmanship when they excel in creating tourbillon wristwatches.
In 2022, Gucci will launch many tourbillon watches, along with watches like jewelry on the wrist. These are the G-Timeless Dancing Bees Tourbillon, the 25H Skeleton Tourbillon and the G-Timeless Planetarium.
Gucci uses many animal motifs as symbols, such as snakes, tigers, and bees. The bee’s industrious, swarming and protective features made it a symbol of many ancient European royal families. Therefore, when making the Dancing Bees Tourbillon watch with the bee as the central motif, Gucci chose royal regal style as the design criterion.
Bees are mounted on the dials encrusted with opal gems with the en-tremblant technique of jewelry making. This technique allows the gemstone or decorative motif to swing and vibrate to the rhythm of the wearer’s steps, creating sparkle for the design. That’s why this watch is beautifully called Dancing Bees (dancing bees).
The G-Timeless is a perennial fashion watch at the house of Gucci, dating back to the 1970s with a bee motif. But it is no exaggeration to say that the Gucci Dancing Bees Tourbillon watch is the most luxurious and most complicated model to date. present.
Unlike the ornate G-Timeless Dancing Bees Tourbillon, the Gucci 25H Skeleton Tourbillon has an edgy look not usually associated with high-end watches. Gold or platinum packaging doesn’t shine like a work of industrial or brutalism art. This style is somewhat reminiscent of the Patek Philippe Nautilus model.
Surrounding the dial is a circular bezel beveled on all four sides, giving the illusion of an octagon – a familiar face shape that has appeared on the BVLGARI Octo Finissimo or Audemars Piguet Royal Oak models .
The skeleton part creates the feeling that the tourbillon movement is suspended in the middle of the dial. It also helps emphasize the fast and steady beating of the flying tourbillon at 6 o’clock.
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