Honoring venus Williams – Lacoste brand ambassador fall winter 2022

Honoring venus Williams – Lacoste brand ambassador fall winter 2022

Strong, fierce, with a keen business mind, and passion for fashion are what famous magazines describe the founder of the EleVen brand – Venus Williams – once the number 1 female tennis player in the world. With an Olympic gold medal, and 7 Grand Slam titles, she is the inspiration for the female role model in the new collection of Louise Trotter (Creative Director of Lacoste fashion brand).

Honoring venus Williams – Lacoste brand ambassador fall winter 2022

Venus Williams is one of the most successful and inspirational women in the history of sports in general and felt ball in particular. For many years in a row, she has been selected by UNESCO as a global ambassador for women’s issues, and a leading player in the fight for equality between male and female tennis players. She was voted as one of the 30 most powerful women in America. Besides being a pioneer, steadfast and relentless effort, Venus Williams fits perfectly with the brand values ​​that Lacoste preserves and develops.

She will partner with the Lacoste Foundation – an organization with global reach since 2006 to create and promote equal opportunities.

During the shoot for the fashion campaign between Venus Williams and Lacoste, she also shared: “I’m a long-time Lacoste fan, besides my tennis roots I am also inspired by the style. brand creativity. Louise Trotter is a visionary and she has excelled as a creative director with her forward-thinking, inspiring, and constantly evolving. I am delighted to be working with her as the face of the new icon Lacoste has built.”

“To celebrate its latest collaboration with Venus Williams, Lacoste presents a collection that applies special technology in textiles as well as bright, optimistic lines and tones throughout. collection. This is completely consistent with our history, each piece is like every movement of the body, this is exactly what founder René Lacoste had in mind.” – Louise Trotter – Creative Director of Lacoste shared.

In order to offer ergonomic flexibility and respond to a new lifestyle, this collection is the signature DNA of the Crocodile house alongside a depiction of Venus-themed details.

The beginning of 2022 marks a new turning point in Lacoste’s apparel. Jackets, sportswear, skirts, tops, and accessories are mostly unisex based on a range of bright colors (luminous blue, light yellow, burnt orange) combined with softer colors. (pink, white, and cream). The outfit is accentuated by detailed and contrasting stitching on the silhouette, sporty, extra detailing, and technical materials all working together to ensure optimum performance.

Lacoste’s new vision and direction will soon be launched and conveyed by extremely unexpected representatives in the near future

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