Icare maxi shopping bag the tote bag that helps Saint Laurent increase sales

Icare maxi shopping bag the tote bag that helps Saint Laurent increase sales

In the financial statements for the third quarter of 2022, the Saint Laurent brand of Kering group has a remarkable growth in revenue, increasing by 30% compared to the same period last year. Talking about this growth, Saint Laurent specifically mentioned a product that received a lot of attention from fans: the Icare Maxi Shopping Bag tote bag.

Icare maxi shopping bag the tote bag that helps Saint Laurent increase sales

Saint Laurent’s Icare Maxi Shopping Bag tote bag has its familiar classic look: quilted black leather, decorated with the YSL logo with large eye-catching metal accessories.

In a world that is crazy about the unruly Y2K style, it’s surprising that Saint Laurent decided to launch an item that is not trendy. But it is its timeless beauty that makes the Icare the hottest tote bag of the season, becoming a formidable competitor to Dior’s Book Tote and Louis Vuitton’s Neverfull.

True to the name Maxi Shopping Bag, Saint Laurent’s tote bag has the maximum size. Dimensions 58 cm x 43 cm x 8 cm allow fitting many personal belongings, from computers, cosmetic sets, another set of clothes to change or even used as bags for nursing mothers. However, thanks to the elegant look of the leather tote bag, you won’t look sloppy at all. With its thick shoulder straps and flat bottom, it’s also handy for travel.

In daily activities, sometimes a tote bag is too big and causes a feeling of entanglement. But the Saint Laurent Icare tote bag is different. You can fold the sides of the bag, transforming the maxi shape into a smaller shoulder size. This versatile bag style is suitable for people with a petite figures.

For those who prefer minimalism, this tote bag is a perfect choice due to its jet-black quilted calfskin leather. Minimalist beauty comes from the shiny surface and softness of the material. Meanwhile, the large brass YSL logo on the side of the bag creates a trendy accent that demonstrates the premium quality of the design.

It’s no exaggeration to say that this bag can fit any style. Minimalist down the street. Wearing jeans, t-shirts or casual three holes are also suitable. Even using it as a gym bag like Rosie Huntington-Whiteley is cool. Retro enthusiasts will also find love with the Saint Laurent tote bag. As the accessory of the bag is crafted in bronze instead of bright yellow, it feels nostalgic for the 1970s.

Inside the Saint Laurent Icare Maxi Shopping Bag tote bag, there is a smaller leather pouch. This small bag can be used to store cosmetics, pens, or glasses, whichever you prefer. Saint Laurent is smart when it comes to creating a “buy two get one” feeling.

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