Jimin (BTS) helps Dior stock soar

Jimin (BTS) helps Dior stock soar

Despite their individual activities, the BTS members still prove to have undiminished outstanding charisma

Jimin (BTS) helps Dior stock soar

Dior brand received great attention after BTS member, Jimin, became the global ambassador for the brand.

The announcement of the appointment of a new global ambassador took place on January 16. By January 17, Dior’s stock price had skyrocketed to 789 Euro/share (about 20 million VND)*. The brand’s Instagram and Twitter posts about the new ambassador also received a lot of likes and shares. On Twitter, the image of Jimin in Dior’s Spring Summer 2023 designs became the most-liked post.

It is known that the BTS member is the first Asian artist to be promoted to the position of Dior’s global ambassador. Fans of the male artist around the world have posted congratulatory photos. At the same time, many people immediately opened their wallets to buy Dior clothes to support their idols. They showed off pictures of them wearing bags like their idols, as a way of “dressing up” with Jimin.

When Jimin and J-Hope, another BTS member, were at the Dior Men show in Paris on January 20, thousands of fans flocked to Place de la Concorde, the show venue. At this time, BTS members are doing solo activities and preparing for military service, so they are not holding tours. Therefore, the Dior Men show is a rare opportunity for fans to see their idol with their own eyes.

Besides BTS members, the Dior Men Fall Winter 2023 show also features other internationally famous faces such as actor Robert Pattinson of the Batman movie, and Eddie Redmayne from the Harry Potter series: Fantastic Beasts, father, and son. David Beckham and their son Brooklyn Beckham…

The appointment of Jimin (BTS) as an ambassador, along with the simultaneous appearance of prominent figures at this Dior Men show such as welcoming the new CEO of the Dior brand, Delphine Arnault, and the new General Director Christian Dior SE executive Antoine Arnault. Both the eldest daughter and the eldest son of the chairman of the LVMH management group Bernard Arnault began his tenure at Dior with great anticipation to help Dior develop more brilliantly.

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