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The latest ad campaign by Tiffany & Co. for the Tiffany T and Tiffany HardWear Collections features brand ambassadors including actress, singer, and model Zoë Kravitz, singer Jimin of BTS – the icon of 21st-century pop, and actress member Gal Gadot.
Jimin, Gal Gadot, and Zoë Kravitz shine in the American jeweler’s “This is Tiffany” campaign
This ad campaign is a distillation of iconic core values when it comes to Tiffany & Co. Authentic, expressive, and also very real, “This is Tiffany” is an affirmation of what it is. me of each individual. Optimism, passion, and strong personality exude when each chooses to wear Tiffany jewelry in their own way.
“The ‘This Is Tiffany’ campaign is a tribute to the pursuit of personal style. We can design jewelry but it is brand ambassadors like Zoë, Jimin, and Gal who give meaning to the collections and transform their pieces in their own style. ”Executive Vice President, Product & Communications, Tiffany & Co.
Inspired by Tiffany’s easily recognizable logo, the Tiffany T collection exudes strength and rigidity through its clean lines. Each design is a reminder of the name Tiffany while celebrating modernity and inner strength. Inspiring, powerful, and unwavering, the Tiffany T collection is a powerful affirmation of personal style.
The Tiffany HardWear collection was first released in 2017 and has become one of Tiffany & Co’s most beloved iconic collections. Inspired by the energy and architecture of New York City – also the birthplace of the brand – the designs are identified by large chains connected to each other in a certain proportion and balance.
This year, the collection will be adding a new creation: the watch. The new Tiffany HardWear watch design features a cushion-shaped case with a multi-faceted Sapphire top glass that feels like a diamond with all its cutouts. The custom buckle mechanism directly secures the diamond-set bracelet – a reference to Tiffany & Co.’s legacy.
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