Social networking has revolutionized many fields, including the billion-dollar fashion industry, but there is no denying the fact that its explosion is a double-edged sword. The Balmain Fall-Winter 2022 collection released at the last Paris Fashion Week 2022 by designer Olivier Rousteing has partly explained the downside of social networks and also how the designer defends himself against the wave of public opinion.
Olivier rousteing sends a message of protection through the balmain fall winter 2022 collection
During the period of treatment for serious burns after a fireplace explosion accident during social distancing, designer Olivier Rousteing stopped using social networks. Perhaps, temporarily forgetting the bustle of social media is not a big deal for many people, but for Balmain’s Creative Director – who has built a reputation in the fashion industry thanks to the spread of social media
this is like burying creative ideas and relationships. Sharing about this issue, designer Olivier said: ” During the time of treatment for burns, I realized that I was afraid of judgment. Yes, I love new technology, but sometimes it scares me. It’s great for people to have freedom of speech, but it’s a different story for people with hate, that’s what scares me. That’s why this collection is about protection .”
The story of protection in the age of social media is clearly divided into three parts by the French designer in the show at Le Carreau du Temple. Opening the show was a spectacular break-dance performance by dancers wearing high-end sportswear designs printed with Balmain’s monogram motifs.
Immediately following was the launch of the Fall Winter 2022 collection with designs for both men and women bearing the impression of Olivier Rousteing, both seductive and powerful. The collection uses a variety of fabrics such as satin, lace, silk, fur, denim, leather…
Besides, Olivier also uses fabrics using modern technology and compression fabrics such as neoprene and lycra, which are The fabric was used by Balmain’s current Creative Director during his hospital rehabilitation to highlight the designs of the new collection.
It can be seen that protection is one of the themes that have always appeared in the creative subconscious of designer Olivier Rousteing over the years, even before the accident happened. Admiring the designs inspired by his battle with the aftermath of the explosion as well as the dark side of today’s social networks, admirers praise a rare talent in the current fashion industry.
Modern day, a designer can bring a story of real experience into each piece of fabric. Set in the context of the recent tense war situation in Ukraine, the Balmain Autumn-Winter 2022 collection has a somewhat more gloomy color. It is known that when Olivier Rousteing made this collection
he did not expect the theme of the collection to coincide with the world situation on the day of its release. The message of protection at this time is very timely. In addition, the Balmain Creative Director will contribute financially to the relief funds and discuss further with Balmain on giving more help to Ukraine.
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