Series euphoria: how hit movies create fashion trends

Series euphoria: how hit movies create fashion trends

Teen drama Euphoria is arguably HBO’s most successful TV series of all time. One of the big reasons the movie resonates is the style of each character. Euphoria has almost become a new fashion phenomenon among young people. The movie Euphoria created fashion trends in the Millennial and Gen Z world no different than Bridgerton created the regencycore style .

Series euphoria: how hit movies create fashion trends

The outfits in the movie quickly became a hot topic on social networks. Euphoria’s cast was received on a large scale by the fashion industry. A very rare thing ever.

Designer Heidei Bivens has added the soul of each character to the costumes. She reflects an individual’s state, emotion, and inner struggle on the very clothes they’re wearing.

“When I see people excitedly talking about clothes, hairstyles, makeup in the movie. I got more inspiration for season two with something more exciting,” shared Bivens.

Fashion style reflects people

Unlike the bright colors in season one, Euphoria ‘s skins in season 2 have a darker color palette. Anticipate darker, heavier moves.

A key in both seasons’ wardrobes is vintage style. In season one, more than 60% of her wardrobe was second-hand items she collected. And in season two, Heidi continues to take advantage of everything but in a different direction.

Each has a collection of clothing collected over a long period of time, from many different places. Combining and reusing them in new ways is a design technique Heidi wants to share.

Yet another reason, the fashion influence Euphoria brings beyond expectations. From there, Heidi sends viewers the message: “Consider shopping more sustainably, using available items as much as possible.”

She encourages people to use clothing as a form of self-expression. Heidi hopes this will help young people live as they really are.

FRENCH ARTIST PUTS HANG TRONG PAINTINGS ON FASHION BAGS

Jérôme Peschard AKA Skullface is the author of large-scale art paintings that are hung at famous hotels such as Mia Saigon or in the presidential suite of Le Méridien Saigon hotel. He also appeared on Harper’s Bazaar Vietnam in November 2021.

As a French painter, Jérôme’s works often recreate nostalgic images of an old Vietnam with a typical Pop Art style. This artist works on oil paint and rusty corrugated iron. This is his artistic mark.

Following the art of painting, Jêrômee, his wife and 69 Art Gallery launched a new high-fashion brand called Iron and Oil.

The collection includes handcrafted leather bags. On the bag is an image of Jérôme Peschard’s artwork embossed on the bag. Launched on the occasion of the Lunar New Year, Jérôme chose the image of a tiger as the mascot for this collection.

In particular, he used the tiger in Vietnamese traditional Hang Trong paintings as creative materials.

“Asian tiger works often use Chinese or Japanese tigers. But it is rare to see a pure Vietnamese tiger like in Hang Trong paintings. That is the symbol of traditional culture and aesthetic value of Vietnam. Therefore, I chose this tiger for my works,” shared the French artist.

A close-up of a design from Jérôme Peschard for an Iron & Oil tote bag. The brand is expected to be launched by the artist on Facebook on March 22.

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