It can be said that no jeweler can encapsulate the connection between sophisticated jewelry with intricate, evocative designs, quality materials and top-notch craftsmanship more fully than Bvlgari . . Bvlgari ‘s jewelry can always be easily recognized anywhere because of its delicate uniqueness that has been honored for more than a century by not only style icons, A-list stars but also the Royal Family. Italian authority.
Bvlgari the legendary letter v and the journey to becoming the most jewelry empire in italy
Founded in Rome in 1884 by the Greek-born jeweler Sotirios Voulgaris, Bvlgari is one of Italy’s oldest jewelers. Leaving his homeland in 1877, Voulgaris moved to Corfu and then Naples, but the turning point in his life was his decision to move to Rome in 1881. It was in this Eternal City that “sow” in Voulgaris the first “idea seeds” about their own jewelry brand.
Bvlgari was originally named Bulgari after the Italian transliteration of the founder’s name. In 1932, two children of Voulgaris decided to change the brand name to Bvlgari .(the letter “v” is the “u” in Old Latin) as a tribute to their ancient Roman roots. Despite the change of letters, the brand’s name is still pronounced as “Bulgari” (Bool-gah-ree).
At the beginning of its establishment, the Bvlgari brand only produced jewelry and was sold in the sponge shop of a Greek merchant. The company’s first store was opened for business in 1905 on Via dei Condotti (which leads to the famous “Spanish Steps”).
For Voulgaris, the shop at Via Dei Condotti is both his home and an endless source of creative inspiration. It was not until 1910 that Voulgaris began to specialize in jewelry creation and tried to promote its Bvlgari brand throughout Italy.
At the beginning, Bvlgari was known as a premier jeweler specializing in high-quality jewelry with gorgeous designs and unmistakable textures. From sparkling precious gems , to exquisite jewelry masterpieces that celebrate the Roman roots – where the brand began – has created a unique color revolution with the combination of rubies, emeralds and sapphires, etc.
Not only respecting Rome’s cultural heritage, the founder of Bvlgari also rewrote the ancient rules that had existed for centuries in the jewelry “universe” and created new design trends with their own lively creations in the spirit of contemporary art. It is not surprising that Bvlgari ‘s designsAll are instantly recognizable for their refined “classic yet modern” beauty, bold and sensual style, and reverence for art and history.
After Voulgaris’ death in 1932, Bvlgari was transferred to Costantino and Giorgio – the founder’s two sons. Inheriting their father’s legacy, Constantino and Giorgio ushered in a new era for Bvlgari and established itself as a preeminent supplier of high-quality jewelry.
The duo completely remodeled the store’s interior, making the venue more lavish and more in keeping with the rich and cosmopolitan image the brand has always envisioned. In this innovation, Bvlgari also introduced pink and beige Italian marble – a material that would later become the signature of their future retail stores.
The arrival of World War II with war restrictions caused Bvlgari to temporarily phase out jewelry designs from precious stones and focus on making yellow gold materials. After the war was over, Bvlgari returned to her “muse” – colored stones – and doubled the number of platinum jewelry encrusted with diamonds, emeralds, rubies, etc. T
he brand is also from It quickly became a familiar shopping destination for the wealthy elite. It was during this same boom period that the Italian jeweler began to define his own jewelry aesthetic and moved from “trendsetter” to true trendsetters.
During the “La Dolce Vita” years (50 and 60), Bvlgari became a popular jewelry brand among Italian nobility as well as American society. The jewelry finished by the Italian jeweler is often borrowed by the stylists of the classic Hollywood film crews to adorn the screen beauties in works like Roman Holiday , Cleopatra or King Kong . … The store at Via dei Condotti has also become a popular shopping destination and has hosted a large number of artists, style icons and even noble royalty.
In the 70s, the 3rd generation of Bvlgari decided to expand into foreign markets with the first series of international stores in major cities such as New York, Paris, Geneva and Monte Carlo. The brand’s business vision was also broadened as Bvlgari entered the world of high-end watches .
1975 marked an important milestone when the first Bvlgari watch was introduced to the world. Not long after, the Bvlgari Time Company was founded in the Swiss capital in 1980, helping to build the Italian jeweler brand into a world-class watch manufacturer.
After the watch, Bvlgari continued to diversify its brands when it decided to “encroach” into the fashion and perfumery fields . 1992 marked the birth of the first fragrance under Bvlgari – Eau Parfumée au Thé Vert . This is also considered an important turning point in the history of world perfumery.
Still keeping its tradition of sophistication and elegance, the scent from Bvlgari became another exquisite jewelry for both women and men at that time.
In 1996, the brand launched a sophisticated accessory collection and expanded its horizons to resorts and hotels when it entered into a joint venture with the Luxury Hotel Group in 2001. The first Bvlgari hotel was opened in Rome. in 2004, followed by Milan, Bali (2006), London (2012) and many more locations are being planned. In 2011, the leading Italian jewelry house decided to become part of LVMH ( Moët Hennessy Louis Vuitton ) for $ 6 billion – the highest purchase figure this luxury group has ever offered.
Throughout its heritage journey, Bvlgari has produced amazingly sophisticated designs for both jewelry and watches. They are bold, full of pleasure, with a flashy, yet elegant look. The Italian jeweler’s house has created legendary jewelry “wonders” that can never be overshadowed in the minds of the grave. For example, the Serpenti watch using the Bvlgari Tubogas technique inspired by the image of snakes winding along the slender arms of women or the B.Zero 1 ring inspired by the Colosseum. Ancient code.
In addition, the iconic Bvlgari Blvgari collection , Diva’s Dream with its characteristic feminine and elegant propeller shape, boldly flexible Parentesi and Fiorever petals inspired by magic and romance The beauty of the Eternal City of Rome from Bvlgari is also a favorite choice of fashionistas.
In 2021, Bvlgari launched the Magnifica luxury watch and jewelry collection – a wonderful combination of unique rare gems, exquisite craftsmanship and “timeless” design. Magnifica is not only seen as the brand’s fashion commitment to the ultimate value of magnificence, but also embodies Bvlgari ‘s profound vision of exceptional fashion creation.
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