Today, with the impressive mischief from the top creative minds, nothing is impossible. This Spring Summer 2022, invites you to step across the real-virtual boundary with a handshake between two legendary brands Lacoste x Minecraft .
Lacoste x minecraft when fashion is the bridge between the real and virtual world
Recently, in the fashion capital of Paris, Lacoste and Minecraft, two leading brands in their own fields, announced an exclusive partnership. Together, the two create a bridge between the real and virtual worlds. Starting from the common ideal of wanting to build a better life, the Lacoste x Minecraft project opens up the opportunity for everyone to discover themselves from many angles: a gamer, a fashionista or a fashionista. simply someone interested in new experiences.
Expressing and highlighting the individuality and personality of each individual has always been a task that fashion always knows how to complete well. Therefore, in this cooperation, Lacoste and Minecraft aim to honor all styles of players in both virtual and real life; including risk-taking, intelligence or fair play.
The focus for the collaboration is the appearance of the golden girls in the gaming industry: Atomicmari and Shubble, artist Brawk, video creator Smajor. All three are pioneers of the Croco island experience. This is a location developed specifically for the project, which is released globally for free.
Together, they explore and decipher virtual landmarks on Lacoste’s real-world-inspired Minecraft map: in the city, in the woods, at the beach or at the tennis court. Accompanying the group of friends is a giant Crocodile symbol representing teamwork in the background.
A sports fashion legend. A global hit game.
Lacoste and Minecraft both understand the importance of the need to express themselves on every occasion. Whether it is real life or virtual. In this collaboration, two big brands have joined hands to create the Lacoste x Minecraft fashion collection. Designs include essential outfits and accessories.
If for more than a decade, Minecraft’s unidimensional universe has attracted gamers of all ages. Minecraft is marked by rich colorful maps and creative open worlds. Today, gamers will be more satisfied, overwhelmed with trendy costumes. Lacoste x Minecraft designs are available in both digital and real life versions.
Do not stop at putting on bold Minecraft costumes on the street; Players can also confidently show off their qualities, explore new maps with extremely eye-catching looks and a pixel fashion collection.
Aggressive, cautious, active or adventurous – players can choose from individual versions. These qualities, in addition to the function of classifying countless games, are also typical adjectives that identify groups of gamer styles. And no matter which group you belong to, the Lacoste x Minecraft collection is sure to please you.
The focal point of the Lacoste x Minecraft collection is the Crocodile icon. This classic icon has been redesigned and pixelated. Accompanied by quotes revolving around the liberal, enjoying spirit of both Lacoste and Minecraft.
From the signature polo shirt to sweatshirts, tracksuits, or accessories; on any product of the collection; You can come across this familiar but very strange and friendly symbol of authority.
To mark this partnership, Lacoste held a celebration at E-sport. This is a leading gaming mecca, located on Rue de Rivoli (France). The event attracted more than 400 participants. In it, there are the appearance of AtomicMari, SMajor and many other famous names in the field of games and fashion.
Here, everyone can explore every piece of the project, from Croco Island to digital costumes. The event is also broadcast on Twitch to share with gamers around the world.
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