On February 15, Calvin Klein released a video and photos of Jennie to introduce the Spring Summer 2023 campaign. Immediately the “viral queen” caused the company’s website to be overloaded.
Just teased a few posts Jennie crashed Calvin Klein’s website
In Calvin Klein campaigns, Jennie always boldly shows off her figure – something that few Korean idols dare to do. The same goes for the Calvin Klein Spring Summer 2023 campaign this time. Jennie makes netizens burn their eyes even though she only appears in black and white photos.
Fans couldn’t help but roll their eyes at the female idol’s charm. Although Jennie BLACKPINK appears very simple, even monotonous, she is still irresistible. Is it because of her perfectly beautiful face, because of her silly new haircut, because of her admirable figure, or because of something else?
Jennie BLACKPINK appeared in the Spring Summer 2023 campaign with the main lingerie items from the 1996 Underwear line. The special highlight of this lingerie line is the large CK logo as well as the Calvin Klein words running along the hem of the shirt and pants. . This is the product line that made Calvin Klein synonymous with irresistible glamor, helping the brand name emerge like a kite in the wind in the 1990s.
Paying homage to the collection that helped define his name in the mass fashion scene, Calvin Klein recreates 1996’s advertising campaign with Jennie BLACKPINK through dark, black, and white photos. simple. Of course, the product line itself has been refreshed, with sharper logo lines, cooler materials, and always enough to satisfy the logomania craze of young people.
Not ashamed to be the “viral war god”, the latest images of Jennie BLACKPINK are quickly spread by the media. Just a few hours after the announcement of the new campaign, Calvin Klein’s website crashed because of the sudden increase in traffic.
This is not difficult to understand, because Jennie BLACKPINK has a large fan base around the world. They love Jennie’s fashion style, but it is difficult to access the luxury goods from a few hundred to several thousand US dollars that the female singer usually wears. With Calvin Klein products, Jennie’s fans can completely dress like their idols at a more affordable price; and Calvin Klein products themselves are also more practical to their daily wear needs when compared to luxury products. The fact that Calvin Klein’s official website is overloaded makes many people angry on Twitter because they can’t consult or shop as much as they want.
Jennie BLACKPINK is currently one of the most well-received names in the fashion industry, mainly because what she wears is quickly sold out.
Currently touring around the world, Jennie’s name along with Lisa, Rosé, and Jisoo is increasing day by day. The concert nights are constantly filled with seats. The four girls are also favored to meet the most powerful people in the world because of their influence. Therefore, it is not surprising that brands are willing to pay “huge” salaries to invite BLACKPINK members to their teams.
In addition to musical activities, the upcoming Jennie BLACKPINK will also appear in the HBO series The Idol, co-starring The Weeknd and Lily-Rose Depp.
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