Currently causing a “fever” with the information that Mango Dong Khoi store returns with an impressive appearance to reposition the brand identity according to the concept of “Mediterranean DREAM”, the Spanish fashion house continues to make fans stand still. Yen when announcing the new Brand Representative – Miss Grand International 2021 Nguyen Thuc Thuy Tien.
Mango vietnam repositioned the brand, thuy tien officially became the new face
As an international beauty queen with irresistible charm, every appearance Thuy Tien leaves a deep impression thanks to her positive, liberal energy and fashion style with a distinct personality. Her intelligence and grace have made it easy for her to win the heart of anyone she comes in contact with even if she just met her for the first time.
Thuy Tien’s charm is also reflected in the expectations of the public. Because every time she appears at any event, she always transforms in a variety of ways. The queen has created a model of a modern and brave girl, ready to pursue her own dreams. And that is also the similarity between Thuy Tien and the portrait of a Mediterranean girl that Mango is aiming for, expressing her personality and individual energy in a different fashion style.
Self-identifying as a follower of Mango, Thuy Tien shared that she was surprised and excited to be chosen as the new muse of the popular fashion brand. “Being selected by Mango as the Vietnam Brand Representative is a dream that Tien never thought of. The combination of Tien and Mango hopes to be well received by the public and fashion enthusiasts, especially those who love Mediterranean culture and style,” she confided.
A representative of Mango Vietnam shared: “It was not too difficult for us to choose Thuy Tien because her personality and image perfectly match Mango’s new identity. Through Thuy Tien, we aim to convey the widespread Mediterranean culture, architecture, and style to the masses through the lens of fashion.
The brand’s inspiration comes from the image of independent, strong, and liberal Mediterranean girls. They are girls who always carry in themselves endless energy and are full of confidence in any situation. And of course, let Mango be your companion to bring out the Mediterranean personality in you” – he expected.
It is known that this is part of the repositioning campaign of the leading high-street brand in the Vietnamese market. On December 9, the brand will hold a special event to introduce the Mango Vincom Dong Khoi store under a completely new concept inspired by the style and culture of the Mediterranean region. This is the largest flagship store in Vietnam and Southeast Asia. This shows the passion for the Mediterranean fashion style and the brand’s enthusiasm for Vietnamese fashionistas.
The Mango Dong Khoi store with a new concept with a total area of 1,005 m2 is designed in Mediterranean style with a Spanish dome painted with warm, neutral colors such as white and deep brown. More specifically, the inside of the store will also display more handmade materials such as ceramics, tuff stone, wood, etc. Moreover, the store will have energy-saving and temperature-controlled lights, combined with the display. Presenting a wide range of products suitable for all ages and genders.
“Through this new store concept, we wanted to reflect the personality of the brand. Mediterranean culture is part of everything we do as a brand and embodies the personality of the people behind the brand, so we want our customers to be approached and understood. clearly this philosophy.” – Mango representative shared more.
During the store launch event with the Mediterranean concept in Dong Khoi, the brand will also introduce two of its latest collections. The first is the CAMILLE x MANGO collection inspired by iconic 90s designs such as velvet vests, see-through skirts, mini-skirts, maxi dresses, etc., combining Camille’s fashion style: dark Simple yet creative, carrying the elegant spirit of the Parisian lady. And especially the Bohemian Lux collection is inspired by the typical Boho style of the Mediterranean land with fringe details combined with retro sounds.
To learn more about the Mango brand and the new concept store, you can directly visit the storage system as well as the official Fanpage/Instagram in Vietnam. Mango products are distributed by ACFC.
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