Onitsuka tiger presents nostalgic tokyo collection during milan fashion week spring – summer 2022

Onitsuka tiger presents nostalgic tokyo collection during milan fashion week spring - summer 2022

The designer envisioned a trip from Milan to the unusually lonely city of Tokyo without losing its unique values. This impressive journey begins with a night walk from the airport, then stretches across the city streets. All presences are in a state of solitude: big traffic lights, bridges, roads, even highway turns. All, in an instant, with a scene transition, suddenly turned into a professional fashion catwalk.

Onitsuka tiger presents nostalgic tokyo collection during milan fashion week spring – summer 2022

The vast, vast space suddenly gradually narrowed, encapsulating in the alleys of Shinjuku and Shibuya. In stark contrast to the lonely city scene, the scene in front of the viewer’s eyes is lit by brilliant neon lights from electronics and electronics stores, or taxi stops with rows of cars. The old and the new are lined up in neat rows. The white border on the seat covers contrasts with the colorful LED lights of the automatic doors on either side of the road.

The tour continues, this time being transported to the narrower alleys at the back of Ooimachi Shopping District. Here, the feeling of suddenly becoming disoriented, seemingly indescribable in words, covers every space, evoked by the cool green light emitted by coffee shops, fast food restaurants, and more. signs on the street.

At the end of the journey, viewers are taken to the rooftop of one of the skyscrapers in Tokyo. Endless beams of light reminiscent of the unsettling future portrayed in iconic anime (cartoons) that have conquered the world. A Tokyo at night just waiting for the moment to be awakened, according to the longstanding custom, represents both great energy and attractive modern appearance.

Onitsuka Tiger brings to the collection a collection, with an aesthetic orientation showing the fusion of fashion and sports, really in tune with the overall staging of the show.

The iconic mascot of 2022 is the tiger, the animal that represents the brand’s image and conveys a distinctive message of strength. Contributing to this collection are selected designs with high applicability, using animal and geometric prints, and horizontal stripes that are familiar with beachwear. In terms of footwear accessories, the collection also introduces fans to two new models of soft-soled sports shoes (sneakers) printed with textures on both the sole and upper, in which, the upper motif simulates the fur. featured cat.

The Onitsuka Tiger Spring/Summer 2022 collection has just been shown digitally and in the form of a short film at 6 p.m. Sunday, September 26, within the framework of Milan Fashion Week, through the main website. Official of Camera Nazionale della Moda Italiana – Italian National Fashion Association

Onitsuka Tiger is a Japanese fashion brand, with sports-inspired designs that pursue ultimate comfort and innovative style. Onitsuka Tiger’s designs have always shown respect for heritage as well as admiration for refined contemporary creations. Modern technology is applied in Onitsuka Tiger products in places that are hard to see with the naked eye.

All product lines of the company are unique ever. Handcrafted techniques make the designs realistic and impressive in both quality and detail. Onitsuka Tiger creates a completely new fashion value system to satisfy the desires of those who are looking for a “new luxury” style.

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