Streamlined but lively – is a short phrase to talk about the concept store and also the direction that Onways will bring to its stores in the future.
Onways and aspiration to bring the top sports fashion experiences
Applying the leading standards of VM (visual merchandise) brings an overall store with the sound of dynamism and full of sportsmanship and personality thanks to the art installation in the display, the window display is completely made of wood. glass during the day with natural light.
With the spirit of freedom, dynamism and personality, Onways affirms that sports fashion is the ultimate catwalk . This continues to be shown by the fashion house through the spread of product displays and eye-catching mannequins that stand out but still honor the product.
Window display is an important and indispensable part of the store VM, at Onways, the window will always change the theme (theme) according to each collection or the programs that the brand is focusing on to create synchronization. – be consistent from the outside to the inside of the store as well as the product at hand.
If you come to the store in the evening, the shop space is filled with modern led lights. The reflected light blends harmoniously with the light gray wall tones of the minimalist architecture , and the monochrome color systems in the interior create an overall that maximizes the sporty design of the bright, energetic colors of the house. Onways. It will not be difficult for you to feel that each display area at the store is a “perfect stage” for each product.
Calculation is based on shopping psychology when the products are arranged flexibly with the intention of being a shopping companion with customers, ready to immediately suggest the right product next to you when you pick up an unusual item. period.
The standard shopping space layout strategy with a furniture display system (fixture) towards a flexible experience that changes combined with the variety of product designs and colors, a “brand new” experience. ” every time you come back weekly.
Stemming from the understanding and concern for the customer’s experience, Onways’ concept stores have applied the research on the art of ground layout to bring comfort and no tripping. Hanging poles – display shelves with the right height ratio for Vietnamese people make the experience easy “within reach” so that every customer can choose their products without any difficulty or difficulty. need any help.
Navigation in-store – in-store navigation is extremely important at most stores to help customers save shopping time, with the poster / light box system being updated regularly to ensure the spirit of the customers. In-store collection with existing products, with just one step into the store, customers can immediately see the area with the product they are looking for.
Onways sports fashion store chain with the aspiration to bring every standard top experience to runners and sports lovers, put the customer at the center and aspire to bring the best from product to spirit. God and experience. Let’s look forward to more stores as well as top applications that Onways will bring to Made in Vietnam brand in the future when accompanying AAV Strategic Partner [All about Visual].
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