Peter do coming home and vietnamese soul at new york fashion week

A new fashion season has returned and New York Fashion Week opens as usual. But unlike every year, this event has received more attention because this is the first unit to return with shows with the same audience as before the pandemic. One of the other reasons why this year’s NYFW is more awaited is the return of Thom Browne, Tom Ford and it is impossible not to mention Peter Do with his first show.

Peter do coming home and vietnamese soul at new york fashion week

This NYFW is a memorable milestone for Peter Do when confirming the maturity of a brand “slowly but surely”. Although at a very young age (currently 30), Peter has accumulated a lot of experience from big brands including Céline and Derek Lam. The Peter Do brand was also first known from the social networks Tumblr and Instagram.

Step by step, Peter and friends built a complete collection, featuring design shows, prestigious buyers and now a new design studio in America’s most dynamic city with a dedicated show. complete industry.

As a Vietnamese native living in the US, Peter has also experienced a wave of Asian discrimination in recent years. “Go back to where you were born” is a saying that Peter and many other Asians in America must hear while walking on the street or subway. With this collection, and the venue in Brooklyn, Peter wants to talk about where they come from.

This is the first time since the establishment of the brand that the silhouette of Vietnam is clearly present in the design of Peter Do, a Vietnamese born in Bien Hoa and immigrated to the US with his family at the age of 14. The memory of Vietnam is not much to become the DNA of the brand, but the image of the family in Vietnam is an inspiration.

Grandma’s ao dai appeared in the collection with a knitted material that hugs the body and a round neckline that hugs the body. In the final designs, the large floral embroidered motif on the jacket was inspired by the outfit Peter’s mother wore in an ’80s photo.

This collection also clearly marks the evolution of Peter Do’s style. Still with the strength in tailoring with solid construction and sharp seams, Peter Do’s minimalism this time brings a more comfortable, light and liberal spirit, in other words, easier to wear.