Tommy Hilfiger has returned to New York Fashion Week with the Tommy Factory Fall ’22 Runway Show in a very New York style – the show goes on even in the rain.
Tommy Hilfiger fall-winter 2022 takes modern preppy fashion to the next level
The campaign to launch the Fall 2022 collection featuring TH monogram motifs on Tommy Hilfiger’s “See Now, Buy Now” platform immerses fans of the brand in a reality show. parallel virtual, where the collection becomes the bridge between real life and the fantasy universe. VIP guests include Travis Barker, Kourtney Kardashian, Kris Jenner, Shawn Mendes, Kate Moss, and John Legend.
Tommy Factory is inspired by The Factory – a legacy that celebrates the popular culture and the creation of legendary Andy Warhol. As the preeminent American visual artist of the 20th century, Andy Warhol brought the world to see art in a different way. Since its founding in 1987, in accordance with Warhol’s will, the Andy Warhol Foundation has become one of the leading donors to contemporary art in the United States.
Jalin Johnson is the opening face for the entire show, followed by a talented cast of models including Lila Moss, Winnie Harlow, Alton Mason, Julia Fox, Paloma Elsesser, and Precious Lee on the reality catwalk. Besides, it is impossible to mention the presence of Bob Colacello – Warhol’s right-hand man and Interview magazine editor, and American actress and model Donna Jordan, also known as Warhol’s Superstar.
From TH Monogram motifs designed in collaboration with artist and graphic designer Fergus Purcell to cross-country collaborations with British designer Richard Quinn, Tommy Hilfiger successfully brings together quality. Classic and modern, open up a new fashion style for this Fall.
Blending typical American styles from the past to the present with street vibes, recreating the contrasting “pop” colors found in the ’90s, and re-engineering classics, are the revolutionary approach to classic fashion. This is the modern prep style, style for anyone. It can be said that Tommy Factory comprehensively honors popular culture in particular and creativity in general, ignoring all barriers to the real and virtual world.
As one of the leading fashion brands in the field of “parallel reality”, the reality show is broadcast live on the Roblox platform. Audiences can watch the actual show live while watching the virtual New York broadcast screens in Roblox in real-time. In addition, the metaverse catwalk has the presence of Janky – a talent representative of Superplastic stars, Guggimon, and Dayzee and the indispensable appearance of a Chinese “metahuman” – NOAH creates a truly immersive experience at every touchpoint of believers.
You can purchase any design of men’s, women’s, and unisex clothing as soon as the items are showcased on the catwalk by models through the brand’s signature ‘See Now, Buy Now concept as well as for both Exclusive digital products available on Roblox.
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