Virgil Abloh, after more than two years of a silent battle with cancer, continued to contribute to the fashion industry before being informed by his family that he had “went to a better place” on November 28. last .2021. From fashion lovers to those who have worked, collaborated or other fashion brands, all express their condolences at this great loss.
Virgil abloh fashion industry changer
And they all have a common opinion that: “Virgil changed the whole game” to pay respect to what the founder of Off-white, Louis Vuitton’s menswear designer has – is and continues to create. inspiration for many young fashion brands and how Gen Z “plays” with current fashion.
“When you meet the right person, your talent will be revealed.” Surely, the day when Virgil Abloh was just a 22-year-old college student who had just graduated from Wisconsin Madison University with a degree in civil engineering and a Master’s degree in Architecture from the Illinois Institute of Technology. . But with a passion for fashion, young Virgil decided to pursue what he loved and that decision not only changed the young man’s life but later also changed a big game called “Fashion”. “.
When Virgil Abloh interned at Fendi, in the summer of 2009 he met someone special. He also played a trident in bringing street influences into the fashion industry, as well as influencing Virgil’s fashion language more or less. It was Kanye West himself. With similarities in fashion vision and recognizing Virgil Abloh’s talent, Kanye West invited Virgil to be his creative partner (Creative Director) to start the relationship. friendship is extremely close and helps a lot in the development path of both.
Virgil partnered with Kanye West in the rapper’s 2009 collaboration with high-fashion brand Louis Vuitton to release limited edition sneakers. They produced and released the album Watch The Throne with another veteran, Jay-Z. Those works have helped Virgil Abloh better understand how to operate and approach the new “language”, “market”, “fashion”. Around this time, Virgil also began to build his first connections with the market by co-designing album covers, artworks for singles by rappers he knew, and marking each step in the process. Build your own “design language”.
Experience enough, Virgil Abloh proceeded to create the first child also considered as the “predecessor” of Off-white called Pyrex Vision (at the same time, there was Been Trill). Pyrex in the beginning made people around see what Dapper Dan looked like on Harlem Street. It’s Virgil buying cheap Champion products or Ralph Laurent deadstock pants and shirts and then printing his simple graphics on them and selling them for hundreds of dollars.
Of course, with its relationship and similarity to Dapper Dan, Pyrex products are well received and loved by Rappers. One of them is Pretties Man Alive, who recently appeared in GQ magazine in 2021, it is A$AP ROCKY – who is also creating a lot of fashion inspiration for young people today.
But it won’t be Virgil Abloh’s game changer if he continues this way. Obviously, buying products that already have pre-defined shapes and printing them, the essence of the backbone is still those brands. Just like how Dapper Dan simply “processes” clothes bearing the logos of big brands. Customers or the market also only recognize those brands that Virgil Abloh’s name or Virgil’s “fashion language” does not show much. Wants to make a big impact, wants to make a big impact, and wants to change everything – Virgil needed something more concrete and personable. It’s a brand.
The experimental dose of Pyrex gave Virgil many valuable lessons before completing a complete and practical “Off-white” with a deeper approach. The first is the approach from the beginning, Pyrex did not satisfy customers in the segment. This lies in the fact that although Pyrex products are sold at quite high prices, located in the high-end market, they have not yet brought too much “class” to users.
Firstly, Pyrex still carries the title of “streetwear brand” without any design of its own in the bespoke/custome section. This doesn’t make sense for a broader market than the “niche” that Pyrex is targeting – Why do they have to spend hundreds of dollars for such a product.
What benefits does this bring to those who wear Pyrex clothes in expressing the “fashion player” of many people, revolving around building “Brand Value” in the minds of customers. Second, despite being inspired by many different sources, in order to expand their influence, they need specific products, a specific brand, and specific “fashion visions” to direct the wearer to follow the trend. your guide.
And so Off-white was born, but to solve the problems on Off-white was segmented as “high fashion brand” and Made in Italy (Although Virgil Abloh is an American). By defining right from the beginning like this, Virgil Abloh started the intersection between street fashion and high fashion that greatly influenced the situation as well as the premise for the birth and success. of many other brands in the future.
The point where anyone, whether ordinary people to fashion experts or other designers must recognize Virgil’s talent is the arrangement. With a background in architecture and application engineering, Virgil’s obvious strength is coordination. There is creativity, but according to the writer’s opinion, it is to arrange and arrange everything in the house, in an architecture in a neat and tidy way. This really influenced the path of Off-white and the style of Virgil Abloh. Interior design can take materials around (environment, nature or maybe other people) into a house or a complex.
Virgil Abloh is also a DJ/Disc Jockey and what is DJ best at? It’s mixing/re-mixing pieces of music together, adding some other tunes to create a new piece of music and cater to a crowd. DJs can also add their own creative melodies/notes in it to attract listeners. In Virgil Abloh’s “fashion language” too, Virgil turns the ordinary or the things no one cares too much into something special and transforms them into his collection. The “three percent” principle once shared by Virgil Abloh, it is based on taking the originals – remixing it and changing over 3%, creating new designs.
Even with his brother, Kanye West, Virgil succeeded with “Off-white” in increasing influence. If compared with Kanye, sometimes Kanye is difficult to “access” to the masses because the graphics and artworks require a certain common sense and thinking. From “Off-white” to later collaborations, Virgil Abloh aims to be as simple and easy to define in the wearer as possible.
Off-white’s iconic designs include white diagonal lines, graphics – Renaissance artworks, arrows, logos or quotes in quotations, zip bags featuring industrial design. … has made Off-white’s fashion language easily accepted by young people, the main spending force for the fashion industry. From that, Off-white has started its own race with an unending string of success, becoming one of the most preferred brands by Gen Z.
In the storm called “street fashion”, Off-white is Off-white. stood at the intersection of “Streetwear” and “High-fashion” for a long time. Standing in the middle of which segment is Supreme, Palace, Stussy and a high-class level like Dior, Gucci, Louis Vuitton gives Off-white more advantages in customer choice.
There was a time when Off-white products or collabs were always hyped in price. It goes back to the problem that has been mentioned since the creation of Off-white, which is to create value that represents something for the customer to wear them. In the storm called “street fashion”, Off-white stood at the intersection between “Streetwear” and “High-fashion” for a long time.
Standing in the middle of which segment is Supreme, Palace, Stussy and a high-class level like Dior, Gucci, Louis Vuitton gives Off-white more advantages in customer choice. There was a time when Off-white products or collabs were always hyped in price. It goes back to the problem that has been mentioned since the creation of Off-white, which is to create value that represents something for the customer to wear them.
Off-white products or collabs are always overpriced. It goes back to the problem that has been mentioned since the creation of Off-white, which is to create value that represents something for the customer to wear them. Off-white products or collabs are always overpriced. It goes back to the problem that has been mentioned since the creation of Off-white, which is to create value that represents something for the customer to wear them.
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